Licor 43 is the world’s number one Spanish liqueur, sold in over 50 markets across the globe. But with disparate social channels controlled by its various local markets, when we met the brand they were still struggling to find their voice.
To start with we launched global platforms on Facebook, Twitter, and Instagram, creating centralised channels for the brand. We used these platforms to implement a global social media strategy, which was then shared with and utilised by local Licor 43 community managers across five continents.
Having helped the brand to develop digital brand guidelines and a strong content strategy, the next stage was to draw together their fragmented local accounts into the global Facebook page. We managed the transition in full, resulting in a centralised Facebook page for all markets with almost 500,000 fans.