Our social client: Villa Massa

July 15th, 2016 / Sophie Allen

villamassa

Having worked as the lead digital agency for Licor 43 for over a year we’ve now begun working with Villa Massa, another drink from the Diego Zamora Group portfolio.

Villa Massa is a leading limoncello brand based in Sorrento, Italy, and is still made to an old family recipe passed down through generations.

We’ve been appointed to manage Villa Massa’s social media, developing their channels, growing their audiences and working with their lead creative agency to produce and schedule content.

We’re really excited to be working with the Villa Massa team. Here’s to a great new partnership – saluti!

Together updates [July 2016]

July 1st, 2016 / Sophie Allen

The last few months have been extremely busy here at Together. We’ve been pulling some late nights, eating a whole lot of Deliveroo, and zooming about in planes, trains, and automobiles. But don’t worry, we’ve survived – and we’ve created some pretty fantastic work in the process.

So, here’s a little update of exactly what’s cracking off in the studio – and a bit of an insight into just why we’ve been so quiet.

What’s everyone doing?

Anil and Cara have been out of the studio for over a week directing photo and video shoots for a number of clients, working from the crack of dawn until the early hours. The results are already looking great, though to be honest, we can’t really remember what the pair of them look like anymore.

Luckily, they've been sending pictures to remind us.

Luckily, they’ve been sending pictures to remind us.

The digital team have been working on the Licor 43 and William Davis websites, while the design chaps have been on everything from brochures to adverts for CARE Fertility. And our in-house illustrator, Dave, has been creating some absolutely stunning snack-based art for Cofresh’s social media channels.

Any new business?

Oh yes. We’ve stated the social media management for Villa Massa, as well as having retained our digital work with Licor 43. We’ve also been appointed by Cofresh to lead on their creative campaigns, help develop their identity, and take over their social media.

What else is new? 

Well, we’re expanding! With all our new business we need some extra folk to help out, so we’re taking on a new account manager and adding a community manager to our social team.

Oh, and a few weeks back we had ourselves a team away day and went canoeing down the River Trent with Trent Adventure. Sounds crazy, sure, but it was actually brilliant. Here some of us are looking super safety conscious.

canoeing

No one fell in. But if we had, we’d have been prepared.

If you’ve got any projects you want to talk about, we’re always happy to chat. Give us a call or drop us an email through our contact page.

6 tools every Social Media Manager needs

April 18th, 2016 / Leigh Campbell

Social media busybodies everywhere know that having the right tools for the job is vital. Like many creative professions, they need to be organised, up-to-date, and ready to go at a moment’s notice. It also means that they need to be ready to try out any new software that might make their lives a bit easier.

Not every new scheduling or social listening tool that enters the market makes its way into a Social Media Manager’s repertoire, but these are some of the gadgets and gizmos us social guys at Together Agency can’t live without.

social-media-manager-tools

Hootsuite

A large portion of any Social Media Manager’s day is scheduling content. Whether that’s for their house account or for a client, a tool like Hootsuite is vital for keeping everything in one place and easy to keep on top of. Whether you’re looking to queue up content for the coming month or view any mentions or messages across your accounts, Hootsuite can help you out.

Canva

Sometimes, you’re going to need to make quick content. This could be for a one-off tweet about some timely event, or it could be adding an image into a pre-existed, branded template. Canva’s easy-to-use interface has us raving about it, so much so that this isn’t the first time we’ve blogged about our love the tool.

Google Drive

In the past, we’ve planned our content on individual Word Documents and emailed them over to anyone who needs to add, tweak, or change anything. The problem with this method is that at any one time, there can be multiple versions of one plan, and ultimately things get messy. With Google Drive, everything is in one place, can be edited by whoever you choose, and updates everyone automatically when any changes are made. It’s perfect for any team of social media-ites who are sharing the load.

Facebook Scheduling

Using Facebook’s in-house scheduling tool used to be a lifesaver in the days before Hootsuite updated their settings to allow automatic images. Nowadays, there isn’t much difference between using Facebook or Hootsuite to schedule your Facebook content, but we figured that you can’t go wrong using Facebook’s native tools.

Buzzsumo

Have you ever needed to read up on something but found it near impossible to find a reputable source? This is where Buzzsumo comes in – even using the free version turns up the top-ranking articles for whatever you’ve searched. They make it easy to see how many times an article has been shared and even lets you view a few of the top people who have shared it. Having this insight into shares and influencers is great for sourcing good, reliable content.

Trello

Working as a team is great, but organising a team? That’s a lot less fun. Trying to keep on top of everyone who’s involved, what they need to do, when it needs to be done by, and what they’ve already completed, takes times away from focusing on your own tasks. Trello is the saviour of teams everywhere – you can create separate boards for each person, and it’s easy to highlight deadlines and priorities, as well making it clear which tasks have been completed, which are in progress, and which are yet to begin. Simple!

 

If you have any tools that make your life on social media a breeze, let us know! And if you think your own social pages could do with a bit of sprucing up, get in contact with us today!

Brands reacted to Pi Day exactly as you’d expect

March 14th, 2016 / Leigh Campbell

If there’s one thing we know that brands love, it’s declaring that seemingly random days of the year are actually bursting with significance. Today is one such an event, with the internet exploding in support of Pi Day.

Backed up by the logic that the first three digits of pi are 3.14, and, in America at least, the fourteenth of March is written as 3.14, brands haven’t wasted a minute in celebrating.

Despite the mathematical decimal placement having nothing to do with the sweet (or savoury) baked treat, the first thing you’ll notice about Pi Day on social media is lots and lots of pie.

Pi-Day-2016-twitter

Read the rest of this entry »

3 brands that are doing International Women’s Day right

March 8th, 2016 / Leigh Campbell

Just like with any internationally recognised day, brands haven’t let International Women’s Day fall by the wayside when it comes to joining the conversation. Here are just three of the brands that are celebrating women’s strengths and successes the right way:

Brawny Paper Towels

In their video celebrating Women’s History Month, Brawny are broadcasting the message that #StrengthHasNoGender, and are replacing the classic, checked-shirt clad man on their social pages for strong women who show their strength in male-dominated fields each and every day. From suffragettes to female engineers, pilots, and builders, Brawny have done a great job of declaring that women deserve praise.
Read the rest of this entry »