The emoji evolution

July 31st, 2015 / Leigh Campbell

In a world where pretty much everyone has a smartphone, emojis have essentially become a second language. While the original emojis have been up and running since 1999 in Japan, their rise in popularity can be pinned down to their 2011 inclusion in Apple’s iOS system. Since then, emojis have continued to break barriers and become used by people and businesses alike, with everyone having their favourite one.

We can’t lie, we’re fascinated with these little images in our phones, and we couldn’t help but make this blog post detailing some of the coolest things that have been done with emojis.

4th July, 2015

Matthew Rothenberg brought the world emojitracker, a website that allows you to track emoji use on Twitter in real time, and by clicking on the emojis, you can see the tweets that are including them. The winner by far is the classic ‘crying with laughter face’.

emoji tracker 2015

 

8th April, 2015

With the release of Apple’s iOS 8.3 came the long-awaited updated emoji keyboard, the main feature of which was the newly diverse range of skin tones. Instead of exclusively white-skinned people, emoji now features a range of five skin tones for each character, whether they’re getting married or rowing a boat.

Also released was a series of same-sex couples holding hands and kissing, as well as same-sex families.

emojinltrans

 

9th July, 2015

Earlier this month, Eric Nakagawa created the marvel that is linkmoji in about an hour. Simply write in any link at all, click the button and watch it transform into a string of emojis – amazing!

http://www.🍕💩.ws

Screen Shot 2015-07-23 at 16.41.31

23 July, 2015

It’s recently been announced that after a furious bidding contest between Sony, Warner Bros, and Paramount, Sony has come out on top for securing the rights to an emoji movie. It will apparently feature the smiling, winking, and unhappy emojis as the central characters. Personally, we can’t wait to see if the smiling poop makes an appearance!

poop

 

Emojis are a huge deal in social and, hey, we’d like to think we’re pretty big on social too. Check out what we’re getting up to over on our website

Which social network should your business be on?

July 29th, 2015 / Leigh Campbell

Social networks are everywhere; everyone is on them all of the time. When we wake up we check our Twitter and when we’re on our lunch break we catch up on Facebook. And if we’re doing it, so are your customers.

Being on social networks is great, but that doesn’t mean being on every social network. Your job is to discover who your audience are and what social networks they are using the most. There’s no point in raving about your product or service on Twitter if all your customers are over on Pinterest, is there?

Pinning down where your customers are online can be a difficult task, so we’ve put together this infographic on some of the most-used social platforms in the UK to help you out.

social media infographic 2015 audience Facebook twitter pinterest linkedin

 

By looking at this, you can see that if you’re targeting women and men equally, the most even split of users is on Twitter and Facebook. Where Facebook has a significantly higher amount of users, they are of a slightly older demographic. Therefore, if your product targets a younger generation, 40% of Twitter’s users are under 25 years of age.

You might, however, be looking to target adult women. If this is the case, you might want to take a look at the benefits of Pinterest, as 80% of theirs users are women aged 25-54.

And if all this talk about percentages and platforms is putting you off, how about getting in contact with us? We think we might be able to help you out.

Information from The Last Hurdle and Ignite Social Media

Together’s Monday Musings

July 27th, 2015 / Sophie Allen

Ah, hello again, Monday! It’s a brand new week, and while everyone drowns themselves in caffeine here’s our weekly rundown of the most talked about stuff in Together HQ.


1) McVitie’s Breakfast buzz

It’s testament to the power of the sponsored Twitter ad that so many of our Monday musings come from the stuff that’s popped up on our feeds.

Anyway, we love this clever little social campaign by McVitie’s to promote their new Oaty Breaks. Using a video showing their analysis of the UK’s morning moods they really clearly set up the new product’s nature as a breakfast eat – and it looks great, too.

Though after Thursday’s work night out to celebrate our Steph’s imminent wedding, we reckon our Friday morning mood was less #stressed or #hungry and more #whydidweparty, #noreallywhy and #sendhelp.

2) Linkmoji

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Everyone with a phone and teenage (or tweenage) relatives knows that emoji are a pretty big deal. Personally, I use roughly three different emojis to convey my clearly vast range of emotions, but everyone else seems pretty adept at using them as a whole new form of communication.

Of course, that means brands are trying hard to get on board – some have even tried making their own – but that’s not what we’re talking about here.

This week we discovered Linkmoji, which turns ‘any link into emoji’, and turns out it’s great for a little weekday procrastination. Obviously it only works on mobile devices, so give it a go when you get bored of today’s admin!

3) Pooface

Jen shared Pampers’ new campaign with us earlier this week, and we loved it – probably because we have a fair few parents of currently or formerly poopy babies in the team.

It’s beautifully shot, seriously chuckleworthy and the accompanying ads are equally adorable. Oh, and the campaign is literally called Pooface. Pooface. What more is there to say? Enjoy the confusingly gross yet adorable experience of watching lots of babies go from ‘cute’ to ‘poopy mess’ in under 10 seconds.


And some additional BIG NEWS 

Social Media Manager

Sorry to use caps. It really does go against everything I believe in as a copywriter (though I did refrain from exclamation marks) but this is huge stuff if you’re planning your next career move.

The big news last week is that we’re looking for a new social media manager. Take a look at the job description, and if you reckon you’re the person for the post get in touch. We can’t wait to hear from you!


That’s all for this week! Don’t forget to take a look at our social media manager job opening, and if you’re looking for more career related stuff check out our tips for gaining experience and becoming a copywriter. Right, we’d better get to work – and so had you. Go on. Get! 

We’re hiring! Social Media Manager

July 24th, 2015 / Stephanie Goodman

Social Media Manager

The Role:

Working alongside the insights, creative and account management teams, this role requires an applicant who can develop, implement and manage the social media marketing for a range of small to large clients, across a number social media platforms.

Beginning with social media strategy, you will be required to research and plan out the relevant platforms and tactics for the client. From here you will be responsible for all of the content and community management, whilst generating monthly insights and reports on the overall social media performance.

The responsibilities of the role:

  • Work with the insights and creative team to create effective social media strategies
  • Ensure social media platforms are kept up to date (Twitter/FB/Pin etc.)
  • Work with our lead copywriter to create content and posts for each of the platforms
  • Become an advocate of the social media spaces, engaging in dialogues and answering questions where appropriate including responding to Tweets and Facebook postings to developed social media strategies
  • Monitor effective benchmarks for measuring the impact of social media programmes, and analyse, review, and report on effectiveness of campaigns in an effort to maximise results
  • Regularly feedback insights gained from social media monitoring into the creative and insight teams, to help them evolve their strategies in a timely fashion
  • Experience in managing social media advertising campaigns and budgets
  • In-depth knowledge and understanding of social media platforms and their respective participants i.e. Powereditor for building ads (Facebook, Twitter, Google+, Pinterest)

Experience and skills:

  • Educated to a degree level
  • Excellent communication and project management skills, numerate, commercial, passionate
  • Have an in-depth knowledge of all social media platforms, plus planning and monitoring tools
  • Desirable knowledge of other digital marketing platforms – SEO, PPC, content marketing etc
  • Minimum 3 years agency or industry experience within social media
  • Competitive salary

 

Interested? Then get in touch with us on  01159 564100 or send us an email at hello@togetheragency.co.uk.

Together’s Monday Musings

July 20th, 2015 / Sophie Allen

Hello, Monday, we see you’ve come round once again. Not to worry though, we have a fresh new batch of Monday musings to enchant you.

1) National Lottery’s #PleaseNotThem

In this cheeky collection of ads by Abbott Mead Vickers BBDO, Piers Morgan and Katie Price acknowledge everyone hates them while simultaneously forcing people into buying a Lottery ticket, just to stop them from winning. We love the line ‘Anyone can win with Lotto. Please, don’t let it be him,’ and Piers’ pier is truly creepy. Nice one, National Lottery – colour us persuaded.

2) Emanuele Colombo

While gathering inspiration for one of our current projects, our new creative director Anil showed us the work of illustrator and animator Emanuele Colombo – and we’re hooked! The above is an example of his work from a few years back, so check out Emanuele’s Instagram for more quick, cute cartoons.

3) Ant-Man 

Ant Man Avengers Poster

This week, there’s a new superhero on the block. We couldn’t help but applaud the very clever promotional posters for Marvel’s newest release, Ant-Man, which use images of their most well-known heroes to grab attention for their latest. For those of you venturing to your nearest cinema to watch the action this week, we can confirm that there are two after-credits scenes!


And in other news…

Anil Nataly, our creative director, has joined the team! He started last week and is already hard at work on a big project. When he manages to grab three seconds to breathe, we’ll tell you all about him right here on the blog.


That’s all for this Monday, folks! If you’re hankering for more reading material, take a look at our posts on how to crack into copywriting and how to become an intern.

Getting into advertising: internships and experience

July 15th, 2015 / Leigh Campbell

Striking out into the real world is tough, and there’s a lot of competition for jobs – particularly in the creative industry. But we’re offering as much advice as we can to help the best young talent hop onto that career ladder. If you’re hoping to gain experience to but don’t know where to start, give this post a gander! 


Us creative people are busybodies, we want to be making and creating and doing things all of the time. That’s really great when you’re 25 and have a full time job in a creative agency, but it’s less great when you’re 18 and being forced into taking a History A-Level because you managed to get an A in your GCSE.

Realistically, your first time job isn’t going to be as a part time copywriter, graphic designer, or digital marketing aficionado. I’m on the brink of 21 and I’ve had a part time job in a cinema since I was 17 – just as an example of what you’ll probably be doing.

What makes the difference in these formative career years is one thing: experience. Whether that’s a week here and there, a summer internship, or an occasional bit of freelance, here are a few top tips on how to bag yourself an internship.

internships-work-experience

Please.

1) Actually do things that will make you an asset to a business.

You don’t need to be in a professional setting to start working toward the career you want. Like Sophie said in her blog post last week, if you want to be a copywriter, you need to write. Similarly, if you want to be a graphic designer, make some designs. Build up a little portfolio of things you’ve worked on in your spare time. If a business can see that you have a skill, they’re a lot more likely to take you on for experience and write you a stellar reference.

2) Don’t wait for something to fall into your lap, you have to go and get it!

I got my first internship by replying to an advert on studentbeans.com. From there, they looked at my blog, which I include on my CV, and asked me for an interview. I got my second internship (right here at Together!) by researching local businesses that did what I was interested in and emailing them expressing my interest in an internship.

Are you seeing a trend here? You need to show that you are eager and passionate about the industry. The best way to do this is by letting them know that you’re eager and passionate by telling them. Simple, eh?

3) First impressions are everything; make that initial email count.

I don’t know if you’ve ever received an email that’s littered with spelling and grammar errors and is signed off with ‘Alright, bye’, but it doesn’t look good. It also doesn’t look good to have an email that has obviously been copy and pasted from a ‘job email template’ Google search.

Be original, be friendly, and put your enthusiasm across. Mention something that is unique to that company so they know that you’re interested in them specifically, and not just any old business that will give you some experience.

When I first emailed the lovely team at Together, I mentioned how much I enjoyed the varied content across their social media channels. I also let them know that I had experience in digital marketing, copywriting, proofreading, and blogging.

4) Always be on the lookout for jobs, events, and networking opportunities.

Like I said before, experience won’t drop out of the sky. You need to keep your eyes peeled at all times, scouring the internet, advertising boards, websites, blogs, Twitter, Facebook, and anything else that might have an inkling of an opportunity in it.

Another great way to gain experience is to know someone within the business. Look out for industry events in your local area, go to them, and talk to people. Find out what they do, take their business card, add them on LinkedIn. Express your interest in person and they’ll remember who you are when your email pops into their inbox.

5) Use your social media accounts for good.

Social media is brilliant, and at this stage I’m pretty convinced that we can’t live without it. Now, you know how you stalked the business to death before sending that email? Chances are they’ll do the same to you. Keep that in mind the next time you go out for drinks with friends – a nice photo of you all smiling gives the impression that you are sociable and friendly. A photo of you passed out on the floor still clutching a bottle does not.

I’m not saying that you need to transform your Twitter into a completely professional platform, but retweeting an article relevant to your industry every now and then couldn’t hurt. I’d also suggest that you sign up for LinkedIn and build your profile. This is the perfect way to connect with people in your desired industry, as well as getting insights and news that will let you get ahead of the game.


 

For more helpful hints that’ll give you a start on your creative career, try our post on becoming a copywriter. Or, if you reckon you could bring something to our team on a work experience placement (like our friend Leigh, here), why not get in touch?

Together’s Monday Musings

July 13th, 2015 / Sophie Allen

Ah, another week has flown by! To distract yourself from time that just keeps on tick, tick, ticking away, why not take five of those precious minutes and read today’s musings?

Here’s what we were chatting about in Together HQ last week.

1) Twitter users in charge of ad break

alltwitter-twitter-bird-logo-white-on-blue

We love this clever amalgamation of a publicity stunt, social engagement and the classic TV ad break. In a promotional stunt for a band’s latest album, Twitter users are able to tweet a hashtag to choose a video and, every 30 seconds, the most tweeted tag will cause the video to change during an ad break on Channel 4.

It’s such a creative way of using social as part of a promotion and, because it’s so innovative, has turned into a well publicised TV event. We’ll definitely think a little differently about social in future.

2) Song of the Sea

Our Dave is getting a serious case of the inferiorities over stunning animated film Song of the Sea. The design is absolutely beautiful, and we’re already dying to see it in the cinema. Who cares if it’s for kids?

3) Air Asia print ad

Screen-Shot-2015-06-23-at-12.31.16-pmWe spotted this over on the Twitter of our old copywriter, Andy Boulton. Designed like a calendar, this clever ad shows everyone flocking to Phuket over the weekends and leaving an exclusive paradise during the week, followed up with the line ‘Phuket is even better on weekdays’. Super simple, super smart, and super making us wish we had holidays booked.

4) #tubestrike

We nabbed this TomTom image from Wired. Look at it. The horror!

We nabbed this TomTom image from Wired. Look at it. The horror!

Last week’s tube strike hit social media hard, as brands took advantage of extended commuter times and general chaos to grab the attention of users.

Plus, it made all of us feel pretty smug for choosing life outside the big city. Can I get a cheer for 10 minute commutes?


That’s all for now. Look out for some more news later this week – we’ve new clients to report! 

Getting into advertising: copywriting

July 9th, 2015 / Sophie Allen

It’s July. July means graduation. And graduation means thousands of graduates emerging from their ceremonies, blinking in the dazzling glare of the terrifying future and resigning themselves to months of seemingly fruitless job applications.

But it doesn’t have to be that way! Striking out into the real world is tough, and there’s a lot of competition for jobs. But we’re offering as much advice as we can to help the best young talent hop onto that career ladder. If you’re hoping to become a copywriter, this one’s for you!


Want to be a copywriter? Okay. Here are our top tips. 

Step one: get the proper gear.

Step one: check you have the proper gear.

1) Get work experience, and don’t rule out jobs that aren’t straight copywriting.

If you want to be a copywriter at a creative agency, you’re going to need copywriting experience. That much figures. But that doesn’t mean you need to knock on the door of your nearest agency and ask for unpaid work experience (though it won’t hurt anything but your bank balance if you do).

There are loads of jobs that’ll give you the chance to write copy, even if that’s not your title: roles like communication assistant or marketing coordinator will involve a whole bunch of content writing, so look out for them.

In both my paid marketing internship and my role as a marketing coordinator, my job was at least 30% copywriting. If you’re a recent graduate, don’t be afraid to widen the net slightly in the name of building experience. Oh, and if you’re looking for work experience, why not give us a call?

2) Write a blog, write anything – just write.

This one is SO easy. Write a blog in your own style, update it reasonably regularly and show a little personality – it proves you’re passionate about writing. If your blog is doing well, don’t be afraid of tooting your own horn and mentioning a few stats.

And if you write short stories, articles, anything, chuck it on your CV. It shows you have interests outside of work as well as demonstrating you’re creative personally, not just professionally.

3) Give freelancing a go.

This is an especially good idea if you’ve had to grab your nearest job to survive and aren’t getting much chance to write copy.

Use websites like Work In Startups to find small businesses that could benefit from a copywriter, or browse local businesses and approach them to offer your services. Personally I found clever Twitter searches were a great way to find new clients.

Once you’ve done a few bits of work you’ll be able to command a small fee, and it’ll quickly build up your portfolio ready to support any future job applications.

4) Be gutsy.

Job ads will almost always ask for experience, at least noting it as ‘desired’. Don’t have agency experience? Don’t let that put you off.

If you think you’d be a great fit for the company and could learn fast enough to hit the ground running, send over a brilliant application noting why your lack of experience won’t hold you back. Maybe you already did work experience with a couple of agencies, or manage several freelance clients alongside a full-time day job.

Even if you don’t get an interview it could help to open up a channel for freelance work, an internship or work experience. Worth a go, eh?

5) Stand out.

When it comes to job applications and interviews, ignore everything you’ve ever been told at school. All of it. Throw it all out the window. Write it all down onto tiny bits of paper and ceremonially burn each one.

In a competitive job market you need to stand out, and a black and white PDF written in Times New Roman listing your skills and experience just isn’t going to cut it.

Use your skills on your job application. Mess with subtitles and your personal statement, get creative with your covering letter and leave absolutely no question mark over whether you know how to use words to sell your most important product – you.


TL;DR? Shia’ll give you the gist.

Together’s Monday Musings

July 6th, 2015 / Sophie Allen

What better way to kick off your week than with a small helping of inspiration? Each Monday we’ll be collecting together some of our favourite or most talked about things from the week before, as chosen by the Together team.

Here’s our latest roundup of thoughts, inspiration and ideas. 

1) Oasis Refresh campaign 

If every brand decided to do this, we'd go out of business.

If every brand decided to do this, we’d go out of business.

Last week brought home some of the hottest UK temperatures on record, but this honest ad left us so refreshed we didn’t even need cool beverages to put us right.

Oasis’ humour-tickling, refreshingly blunt ad is part of a wider campaign  that you can check out on their Facebook page.

2) Beavertown branding

Almost offensively cool.

Almost offensively cool.

Seeing as I’m wonderful and generous, I picked these up these Beavertown brews for my other ‘alf while browsing local beer shop/dream house Brew Cavern. Did I judge a book by its cover and pick them entirely based on their awesome branding? Well, yes – but can you blame me?

The whole office was pretty taken with the rocking look of these beers, and rest assured we’ll be back for more to add to the brand showcase in our library. By the way, they did turn out to be super tasty, too. (Note: I didn’t drink while working, obviously. We only do that on Fridays.)

3) True Detective opening titles 

This video did the rounds on our emails last week courtesy of our designer and artworker, Dave. The titles for the last season of True Detective won an Emmy, and the new opener is equally good – we love it!

4) Two words: Ping. Pong. 

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It’s not about winning or losing. Except it is.

Last week was the week of the ping pong table, after an inspired move by senior graphic designer Sean led to the installation of a ping pong net on our (conveniently) perfectly-sized kitchen table. Turns out one of our leaders, Nick, is a bit of a dab hand.

And it also turns out ping pong is actually proven to be good for boosting productivity, as it’s perfect for grabbing a breather and taking time out before revisiting a project with a fresh head.

It’s also pretty good for kicking your colleagues’ butts.


And on the blog, we…

Announced the launch of our new websites for Licor 43
Thought about digital best practice in sports brands
And shared eight tips for using Facebook as a marketing tool


That’s all for now! For more on what we’ve been getting up to recently at Together, head over to the website.  

8 ways to boost your business on Facebook

July 3rd, 2015 / Leigh Campbell

Ah, Facebook, where would we be without it? Over the years, it’s helped people across the world stalk the people they used to go to high school with, delete annoying comments from their mums, and become weirdly obsessed with a fake farm. It truly is our best friend of the online world, and now it’s our best business partner, too.

If you’re a business and you’re not utilizing Facebook as a platform for your products and/or services, you need to re-evaluate. We know, we know, technology can be scary, and if you make a fool of yourself online you might never be able to hide from the shame, but we’re here to help with our tips on how to avoid failing at Facebook.

  1. Actually have a Facebook page

Maybe this sounds a little obvious, but it’s a point that needs to be made. People are on Facebook all of the time, and a lot of people use it instead of Google when searching for a business online. If you don’t have a Facebook page, you’re running the risk of someone giving up on you at the first hurdle. It’s incredibly easy to set one up, and it’s free, so you’re losing out on nothing by having one.

  1. Meet your new best friend: frequency

No, you don’t have to update your Facebook page every two hours without fail. You don’t even have to update it every day! You just need to make sure that you are posting frequently enough for potential fans to have a reason to like your page. If you searched for a business and their Facebook page hadn’t been updated for over 3 months, you’d think they’d gone out of business, or that they just didn’t care. You don’t want your fans to think this about you, so stay frequent and plan at least one post a week.

  1. Images are easy, words are hard

You know the old saying about how a picture is worth a thousand words? Well, it’s true, especially for Facebook. If you take your own photos, make them the right size, edit them properly, and post them with a link, you’re click-through rates will thank you for it. Make sure to always add your own images when posting a link, and to delete the linked image that automatically comes up.

If you use images properly, you’ll see a boost in your likes, comments, shares, and clicks that never happened when you were posting links only. As well as this, inserting quotes over an image will boost your engagement significantly. People love quotes, so capitalize on that!

  1. Let the people speak

No matter what business you’re in, there are questions you can ask your audience. If you own a restaurant, ask people whether they prefer a pizza or a burger and include a photo of each. It’s incredibly simple, and it will get people commenting and conversing. If you want to go a step further, offer a prize for the best reply. People love to share their opinions; you just need to give them the space to do so.

  1. Join the conversation

If someone comments on your post, reply to them. If they reply to your reply, reply again. Start a conversation with your fans – let them see you as a person, not a business. If you reply to absolutely every comment or post you receive, even if it’s negative, you’ll build your fan base a lot quicker than someone who ignores everything their followers have to say. Not to mention that interacting with your customers in a friendly way will make your business stick out in their mind.

  1. Keep everyone in the loop

If you’re running a competition on Twitter or you’ve just posted an amazing photo on Instagram, let your Facebook fans know about it. If you’ve updated your website and you’re offering a limited time discount for the first people to sign up to your newsletter, share the news.

While it’s important not to be present on every single social network going just to be there, make sure you’re followers know that you’re active and invested across a couple of platforms.

  1. Facebook Ads

If you have a budget for your business, see if it can include Facebook Ads. This means that your page will be advertised across Facebook according to the parameters you set, such as your local area. This is especially helpful for start-up, local businesses looking to spread the word. Facebook Ads boost your visibility and fan base significantly, so it’s worth thinking about.

  1. Make your followers into customers

Unfortunately, 3,000 likes on Facebook doesn’t mean 3,000 people buying your product or service. To increase the conversion rate from followers to buyers, consider offering a discount that’s exclusive to online fans. People are much more likely to come to you if they know they’re getting something in return, whether that’s a free drink or 20% off their first purchase.

If any of these tips have helped you boost your business, or if you have any of your own tricks up your sleeve, let us know by commenting below!