We’ve been shortlisted for 2 Digital Experience Awards

April 17th, 2014 / Holly Brockwell

We’re very happy to hear that our website for Clothes for Charity has been shortlisted for not one, but two categories in the UK Digital Experience Awards 2014:

  • Charity/Not-for-Profit
  • Best Internal Use of Digital

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The UK Digital Experience Awards aim to “recognise and celebrate the delivery of exceptional customer experience through digital channels and media across a broad spectrum of industries”. Exceptional customer experience, you say? We like the sound of that.

Clothes for Charity is a Leeds-based startup that lets people send unwanted clothes safely to a charity of their choice. It’s secure and trackable, so avoids all the dangers of normal doorstep donation (people nicking your bag, for example), and is ideal for charities who don’t have shops, or people who can’t get to them.

We’ve built the site to make it super-easy to choose a charity to donate to (from over 100, which we’ve categorised to make it simpler), arrange a collection (through smart integration with UPS’s backend systems), and find out what’s happening with your donation (automated notices remind you to send your bag back, let you know when it’s arrived, and help you track how much you’ve given to date).

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We’ll be presenting our work to a team of specialist Judges at The Grand Connaught Rooms in London on 9th July 2014 – keep your fingers crossed for us.

Clink! Our Cannes campaign for Piper-Heidsieck launches

April 11th, 2014 / Holly Brockwell

Like most people, we’re pretty big fans of Champagne. So we were especially pleased to win a three-way pitch for Piper-Heidsieck’s latest campaign – a tie-in with the world-famous Cannes Film Festival.

Piper-Heidsieck are best known for their award-winning (and very delicious) Brut and Rare Champagnes, often served at red carpet events – which makes them an ideal partner for Cannes. The ‘Let life be grand. Let life be Cannes’ on-trade promotion gives customers the chance to win a £750 gift bag fit for a movie star with every glass or bottle of Piper-Heidsieck. The gift bag includes a £250 Selfridges voucher, Ray Ban sunglasses and Montblanc products, and there are more Selfridges vouchers and hundreds of boxes of Charbonnel et Walker chocolates to be won, too.

Our work is already on display in prestigious bars and venues, including Searcys champagne bar at St Pancras International Station in London.  Keep an eye out for it:

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We also built the campaign microsite at PiperCannes.com:

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Here’s hoping you’ll see this screen when you’ve entered the code on your game card:

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You might spot the campaign in Promotional Marketing and The Drum, who’ve very kindly covered it. Cheers!

Everyone’s missing the point of the Twitter profile redesign

April 8th, 2014 / Together

Twitter has just announced a new profile page layout:

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They’ve been testing a few different layouts on selected accounts over the last few weeks, and it looks like this is the winner.

It’s been less than an hour, but one very strong opinion is already emerging:

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But we think everyone’s missed the most interesting thing about the announcement – the new features:

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It’s a great idea to instantly flag up popular tweets. It’s really useful to be able to pin a tweet to the top of your profile. And it’s downright amazing that you can now easily filter out replies. Celebrity and big brand accounts have had “All tweets / No replies” for aeons, but the rest of us have had to do without until now.

Why is this important?

It means your feed is all content. When you click on someone’s username, you see their last two tweets, and that’s all you have to go on when you’re deciding whether to follow them. If those last two tweets are funny or interesting content, you’ll probably follow. If those two tweets are conversational replies to someone else, you’re more than likely not going to bother, because you haven’t been given a clear indication of what they tweet about.

Our social media copywriter, Holly, actually deletes her replies after 24 hours to keep her feed as content-rich as possible (and with 5,800 followers, we’re not going to argue with her methods) – now she won’t have to.

In short, we’re all for the new design – but perhaps don’t try it for a couple of days. Because for now, it’s just a torrent of:

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Why every day should be a little more April Fools

April 1st, 2014 / Holly Brockwell

There’s been a lot of whining on Twitter this morning because it’s April Fools’ Day, and you can’t trust anything you read.

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And yes, there’s a lot of branded stuff going about, a lot of it unfunny (has everyone forgotten that April Fools are supposed to be at least a little bit believable?) – but we’ve noticed something else, too. A wealth of creativity you just don’t see the rest of the year.

The limitlessness of the April Fools brief seems to lead to striking ideas that you wouldn’t dare suggest otherwise. Take this from Firebox, for example:

 

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“Cocoa, is it me you’re looking for?”

It is, of course, completely ridiculous. But it’s also pretty brilliant and we’re willing to bet that if it wasn’t life-size and priced at £500, it’d sell.

Or this, from Corona:

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Not exactly necessary, but a sweet gimmick that would set Corona apart from other summer beers. 

Some of the invented products are less appealing – like Flormite, the unholy alliance of Flora and Marmite:

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Or Tetley’s biscuit-flavoured tea, which puts us in mind of the manky dregs you get when you dropped half a biccie in your cuppa:

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But sometimes, an April Fools product creates so much demand that it gets made into a real one. ThinkGeek has made several of their fake products into real ones, including Unicorn Meat (pictured as a kind of sparkly spam, but actually a can with a dismembered unicorn plushie inside):

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April Fools gives brands the ideal platform to try out an off-the-wall idea and see how the public responds. And if they hate it, well, it was only a joke, right?

 

 

 

We’re hiring! Want to be our new Account Manager?

March 7th, 2014 / Holly Brockwell

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One of our brilliant and much-loved Account Managers is off to travel the world. While we can’t blame her for wanting to see the more exciting places on the planet, she’ll leave a big person-shaped hole in our account team. Can you fill it?

Here’s what we’re looking for:

- At least 3 years’ experience in an integrated marketing agency
- Ability to drive to client meetings (we’re based in the Lace Market, but have clients nationally)
- Experience with advertising, print, DM, sales promotion and digital (website design and build, email marketing, SEO and ideally social media)
- A bright and friendly personality that we’ll look forward to seeing on Monday mornings
- Excellent biscuit-selection skills for meetings

This will be a temp-to-perm position, for six months initially with the option to stay permanently if both sides are happy.

You’ll be working on clients in the travel, leisure and charity sectors, so experience in any of those areas would be a bonus.

To apply, send your CV and a covering email to hello@togetheragency.co.uk

If you know anyone (people, not agencies) you think might like this job, please send them our way. Unless they’re a Take That fan – more than enough of that on the office stereo as it is.

New favourite toy: the #Siteclops giant kaleidoscope

March 6th, 2014 / Holly Brockwell

Wandering in to work the other day, we spotted this funky-looking thing, which had attracted quite a crowd:

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(Picture: Siteclops)

It’s called Siteclops, and it’s a massive kaleidoscope for looking around at the city through the optical equivalent of bug eyes:

It was made by Hristiyan Pavlov and Dalma Kadocsa, and you can follow it on Twitter here. We like.

Spotted near us: a QR code made of photo slides

February 28th, 2014 / Holly Brockwell

There’s a little shop on the corner of our road (Brightmoor Street in the lovely Lace Market) called Dezigne that sells coffee, cakes, and handmade products. Today, they’ve got this in the window:

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It’s a QR code (we know, we know) made of little Fujichrome photographic slides. See?

 

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The sign above says it was made by Adam Spinos and Paul Matosic.

We tried to see if it works as a QR code, but unfortunately, no one in the vicinity had a reader on their phone. Humm.

 

Valentine’s cards for single people

February 13th, 2014 / Holly Brockwell

Valentine’s Day can feel like a bit of a kick in the face if you don’t have a significant other. But who says your other half has to be human? This year, we’re celebrating the other loves of our lives with these four Valentine’s Cards for single folks.

You can download them all here (right click, ‘save link as’) – then just print the one you want on a nice piece of card and hand it over. We can’t promise your pint of bitter can read, but we’re sure it’ll appreciate the effort nonetheless.

Click to enlarge the images if you can’t read ‘em.

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We’re on the Chip Shop Awards’ Sochi shortlist

February 10th, 2014 / Holly Brockwell

We love a good quick-fire ad competition, and One Minute Briefs is famous for them. Last week, they asked people to come up with ads on behalf of the Sochi 2014 Olympic sponsors, showing support for LGBT rights.

We created three, and two have made the shortlist:

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This one was disqualified because – despite the Chip Shop Awards being famous for their rule-breaking ads – Skittles isn’t an official sponsor:

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You can vote for our Dow and McDonald’s ads here – just click ‘like’ underneath each one.

See you at the medal ceremony.