Together: the home of burger-winning illustration

August 21st, 2015 / Sophie Allen

Who loves burgers? We do – and we like free ones even better!

At Together we’re all about seizing opportunities, and after spotting a tweet by the food delivery gamechangers Deliveroo we were seeing takeaway in our stars.

We figured the talents of the team were totally, utterly wasted if they weren’t being used for the greater good of winning delicious burg, so our Dave got straight on the case – with some tasty results.

Excuse us. This momentous achievement needs adding to our creds presentation. Nice one, Dave!

Fallout Shelter: Build an app, build a vault, build hype

August 21st, 2015 / Sophie Allen

With Bethesda’s Fallout 4 due to launch in November to legions of waiting fans, the game developer isn’t messing around when it comes to marketing their long-awaited new title. In fact, they’ve developed a whole mobile game to promote it – and are promoting that using a fake Tinder profile.

Okay, I’ll get to the Tinder profile in a bit – but I’ll start with Fallout Shelter. Fallout Shelter is a free mobile app and preview companion game to Fallout 4 that’s been designed partly to generate hype, partly to set the tone for Fallout 4 and partly because Bethesda’s always wanted to make a mobile game (and as it turns out, they’re unsurprisingly great at it).

Fallout-Shelter-1.0-for-iOS-iPhone-screenshot-001

As a standalone it’s already been really successful; when just available on iOS it was already ranking at 70million plays globally per day, and having been released on Andriod last week it recently ranked as the number #1 download and #3 top grossing on the Play Store.

By using the retro styling of the Fallout mascot and in-game brands as the bases for the app game, Bethesda’s created an app that enforces and promotes the world of Fallout 4.  I love how Bethesda sets the tone of the game, building up Fallout Shelter as a product of Vault-Tec, a brand from the game’s dystopian story.

Their adoption of the Vault-Tec identity even rolls into the disconcerting disclaimer at the bottom of the app’s website:

‘The act of using this website (either partially or in its entirety) is a non-verbal agreement between all Vault-Dwelling Parties and Vault-Tec Industries stating that Vault-Tec is not liable for any damages, injuries, or mental anguish inflicted during or after the perusal of the Vault Dweller’s website, Pocket Reference Edition.’

My favourite bit? Definitely ‘mental anguish.’ But I’m not here to rave how about how cool the game looks, or how well it’s been done. In fact, it’s an impressive branding exercise – Bethesda adopts the personality of Vault-Tec entirely and runs it through the app’s website and the Fallout social media channel.

And looking at the app as a marketing tool, it’s really effective. While of course the app is outrageously good at reaching the franchise’s current consumers – what better way to reach an audience of gamers than with another game? – mobile games are typically popular with a whole section of people who don’t necessarily play on consoles or computers.

So, by using elements of the Fallout world in a game that reaches the mobile app audience, Bethesda’s also able to introduce the look and feel of part of Fallout to a new bunch of users. 

And, by creating a game that’s in itself been extremely popular, the hype train has been sent into overdrive. National newspapers and global publications, not just gaming or tech magazines and blogs, have been caught up in the app’s success – it’s already generated over $5million for Bethesda – and have consequently been lending a major boost to the exposure of Fallout as a brand.    

But Bethesda hasn’t left the app’s success to the press. They’ve gone right ahead and set up a fake Tinder profile in the name of Vault-Tec’s poster boy, Vault Boy. 

vault boy tinder

I like a man who’s into his bottlecaps.

Clicking the profile sends you to the download page for the app and turns out, the profile’s official – Bethesda themselves are responsible, making this the first time we’ve seen Tinder used as a tool to promote anything other than lonely hearts. But clearly, there’s some alignment between Tinder’s audience and the people Bethesda is trying to reach, making it a pretty clever use of a much talked about platform.

Of course, they’re obviously backing all this up with a social media campaign inviting people to #DateADweller and geekily referencing features of the game. This has the added effect of only really being something players will understand, teasing followers that haven’t yet played into finding out more – and perhaps downloading the game. 

So, what can we take from all this? Ultimately, I think, Bethesda’s campaign leading up to the release of Fallout 4 shows that success comes from not only being true to your brand, but understanding and being true to your audience. Bethesda’s great at games, and its target audience loves games – with Fallout Shelter they make the most of both, giving their audience what they want while using their own skills in the process. 

For me, it makes me want to be more playful with future ideas, whether that’s in something as huge as a game or as small as a Tinder profile. Because, at the end of the day, in a time when things can sometimes be a bit rubbish, what appeals to people more than fun? 

Emoji star in McDonalds new campaign (we’re lovin’ it)

August 19th, 2015 / Leigh Campbell

The emoji bandwagon just keeps a-growin’, so much so that we’ve already dedicated an entire blog post to the rise of them! Now that McDonalds have jumped aboard, we can barely turn a corner without seeing our favourite brightly-coloured friends.

Instead of adorning our tweets and texts, these emoji are letting us know how to improve any sticky situation: by having a McDonald’s, of course.

mcdonalds emoji campaign

Last week, McDonalds upped their campaign a dimension with the release of their advert for McDonald’s France. In the advert, a variety of 3D emoji people undertake a series of regular life activities. From taking a driving test to taking a selfie, all of our emoji friends end up having a swell old time in McDonalds.

mcdonalds-emojis-hed-2015_0

Their tagline – ‘venez comme vous êtes’, translating to ‘come as you are’ – indicates that whatever emoji you may be, whether it’s kissing face or sunglasses emoji, McDonald’s is happy to have you.

We think that McDonalds tapping into the popularity of emoji is a smart move, but not everyone agrees. The opinion of one British graffiti artist certainly didn’t match ours, as they demonstrated on one billboard in Bristol.

mcdonalds-add-big-1436357893

So, are you for or against Mcdonalds emoji campaign? Let us know your thoughts!

If emoji aren’t your cup of tea, try our blog posts on how to avoid a social media faux pas and four ways to improve your copy quickly!

And don’t forget that we’re still hiring a Social Media Manager. Think you’ve got the stuff it takes to work for a company that blogs almost exclusively about emoji? Get in contact with us!

Social Media Manager job vacancy

August 17th, 2015 / Leigh Campbell

social-media-manager-job-vacancy-nottingham

We have a job vacancy for an experienced Social Media Manager, based in Nottingham’s vibrant city centre. If you want to work for a company that focuses on being innovative, creative, and fun, then read on!

Your role as Social Media Manager at Together Agency will be to work alongside our creative and account management teams. You’ll develop, implement, and manage the social media marketing and campaigns for a range of clients across a number of social media platforms.

Your responsibilities, in brief:

  • developing and recommending social media strategies for each of our clients;
  • generating annual and monthly plans,  then, working with the creative team, the content itself;
  • community management for specific clients;
  • analysing social activity/campaigns, presenting Monthly Reports and Quarterly Reviews and advising on how this changes future plans
  • staying abreast of the latest industry thinking, providing leadership and training for clients and the agency.

Your experience, in brief:

  • likely 5+ years of specialist social media marketing experience working with well-known brands in an agency and/or client-side role;
  • educated to a degree level with marketing/social media qualification being an advantage;
  • in-depth knowledge of all social media planning and monitoring tools;
  • knowledge of other digital marketing practises – SEO, PPC, content marketing, etc – is expected.

If you’d like to know more and talk this opportunity through, get in touch now! Send you CV to  us at hello@togetheragency.co.uk.

Together’s Monday Musings

August 17th, 2015 / Sophie Allen

What’s that? No, you forgot to write last week’s Musings! Either way, we’re back and we’re musing this week with thoughts on innovative packaging, yet another awesome video by Old Spice, and a spotlight on Bethesda’s promotional game Fallout Shelter. 

1) KFC

While we were browsing the internet on Friday, we came across this ingenious little news nugget: KFC has re-designed their iconic bucket and now it prints out your selfies. The memory bucket has been created in celebration of KFC’s 60th birthday in Canada, so it’s only going to be available over there – but still, pretty cool huh?

2) Old Spice

Let’s face it, everything the team at Old Spice do could make our list. They’ve been smashing their marketing ever since The Man Your Man Could Smell Like, and a couple of weeks ago launched a choose your own adventure Instagram campaign, an extremely smart take on the platform’s tagging mechanisms.

I tried it. I ended up married to an alien. :(

I tried it. I ended up married to an alien. :(

Today they’ve pushed out another of their rib-tickling ads, featuring the infamous Old Spice Guy alongside comedy favourite (and Old Spice Guy’s nemesis) Terry Crews. It’s hard to choose my favourite part; I’m torn between the creepy effects, the line ‘Make a smellmitment’, and Terry’s intimidating abs.

3) Fallout Shelter

us-ipad-1-fallout-shelter

Yes, yes, it’s a mobile video game – stick with us. Fallout Shelter launched on Android on Thursday, having already launched back in June on Apple, and while it’s super addictive and awesome that’s not (quite) why it’s made the list.

With millions of plays globally so far, it’s a very clever – and successful – marketing tool for the game Fallout 4, due to launch globally in November. In fact, it’s that clever we need more space to write about it, so we’ll be posting a blog all about it later this week.


And on the blog…
We wondered whether Tinder’s much publicised meltdown was actually a publicity stunt
and shared four easy tips that’ll help you improve your copy.

Okay, that’s enough of that. We’ve got work to do. Don’t forget we’re still after a new Social Media Manager; check out the job description if you’re interested. Look out for posts later this week on Fallout Shelter and yet more emoji news! 

Tinder’s Twitter tantrum: genuine or staged?

August 14th, 2015 / Leigh Campbell

I’m sure you’re all aware of Tinder’s little (read: mammoth) explosion on their Twitter feed this week. Their 30-tweet tirade was fired against an article in Vanity Fair that accused the app of encouraging hookup culture, and likened it to an online shopping service for people.

Whoever controls their social media accounts didn’t take too kindly to journalist Nancy Jo Sales‘ criticism. They responded in a manner akin to the ‘keyboard warriors’ of social media past.

Tinder Twitter Meltdown

If you don’t have the time to read all 31 tweets, we wouldn’t be surprised. Here are a few highlights:

Tinder Twitter Meltdown

Tinder Twitter Meltdown

Tinder Twitter Meltdown

Tinder Twitter Meltdown

This isn’t the only thing that’s been happening in the Tinder-sphere. It’s recently been announced that their CEO, Chris Payne, is being replaced after just five months in the position. Stepping up to the place is co-founder and former CEO, Sean Rad. Rad was at the helm when the business underwent a sexual harassment lawsuit in 2014. Controversial?

We’ve been left wondering whether Tinder’s Twitter meltdown was actually a publicity stunt. It’s a timely event to happen in anticipation of Rad’s return, if not. Then again, it might just been a good old fashioned rant. What do you reckon?

Four easy ways to write hardworking copy

August 12th, 2015 / Sophie Allen

Right, I’ll get one thing out of the way straight away – everyone can write. But not everyone can write copy.

Of course I’d say that – I’m a copywriter. I have to protect my trade, right? But truly, it’s a lot more complex than you might think. With that said, there are a few easy things you can do to help your copy work a little harder and make more of an impact.

Copy infographic

1

Keep your audience in mind

Always think about what your audience wants to know, how they’d like to hear about it, and what way of putting it is likely to appeal to them. It’s not easy to get your brand’s tone of voice just right (and we’d be happy to help with that), but adjusting how you talk to your audience is a quick copy fix.

2

Stick to the benefits

You know your product inside and out, so it’s easy to get distracted explaining all of its features to a reader. But your audience needs to know how something will benefit them if they’re going to buy it, whether that’s literally or emotionally.

For example, I wouldn’t sell a dog by saying it’s furry and has legs (though you might say they’re decent selling points). I’d sell a dog by telling my audience how it can offer friendship, loyalty, and protection, because they’re reasons why people get dogs. Got it?

3

Be concise

You’ve written something in ten words. Can you do it in five? When proofreading have a look at what you’ve written and see if there’s anything unnecessary.

If you’re writing about a subject you know well, you might find you’ve gone into excessive detail (like I have here!) or you might’ve used unnecessarily flowery language. Ultimately, it depends on what you want to achieve – shorter copy will almost always make a bigger impact, as it doesn’t rely on keeping the attention of the audience, but for some purposes you’ll want more detail.

4

Be cASe senSITIve

This is a case (don’t excuse the pun, I did it on purpose) of whether or not to capitalise – and it sure makes a difference.

There are two main cases you’ll use. Title case more or less means you capitalise the initial letter of every word, whereas sentence case is approached as though you’re writing a sentence. Par example:

Check Out What Happens When Our Graphic Designer Gets a Free Pony!

Check out what happens when our graphic designer gets a free pony!

Here, title case makes this look more corporate, clickbait, ‘promise everything and deliver nothing’ article than it probably is, whereas sentence case looks more conversational. That said, sometimes title case can make a greater impact – it depends what you want to achieve.

Oh, and remember that there are rules to which words you capitalise in a sentence. It’s just proper nouns, though you can also use capitalisation for emphasis.

 


 

Ready for the easiest way to amp up the copy in your social content, on your business blog or as part of a campaign? Work with Together, my friend. We have an inhouse copywriter (that’s me) who works on anything that needs words. Just get in touch to chat about your next project. 

6 ways to avoid failing at social media

August 5th, 2015 / Leigh Campbell

If you’re a business in 2015, chances are you’re using social media. Why wouldn’t you be? It’s a great way to get your message out, tell your story, and promote your brand. It also makes it incredibly easy to interact with your audience.

We could sing the praises of social media all day long, but when it comes down to it, we know that it’s hard work. If you’re wondering why your social platforms aren’t working as well as you think they should be, take a look at these six ways to avoid failing at social media.

social media what to avoid

 

1. Don’t spread yourself too thin

We know, we know, social media is a whole heap of fun and every platform brings something different to the table, but don’t get too caught up in it. Before you set up an account anywhere and everywhere, take a minute to think whether that’s where your audience is. If you’re targeting a group over the age of 50, there isn’t much of a market for you on Instagram. Facebook, on the other hand, will be bursting with your desired audience.

Hello? Is anybody in there?

 2. Don’t run into the labyrinth without a piece of string

Maybe that metaphor got a bit tangled (sorry), but what we mean is pretty simple. Basically: have a strategy. Occasionally posting every now and then won’t give your customers the impression that you care very much about the content you’re giving them. With a clear social media strategy, you can grow your following, increase customer loyalty, and strengthen your brand’s voice.

3. Don’t start your platform off by buying fake followers

You might be thinking that your business looks more credible if it has over 10K followers on Twitter, but if you’ve only been tweeting for a couple of months it looks nothing but dodgy. As well as this, fake followers are not there to interact with your business and engage with the content. Instead, work hard at building a following of customers and like-minded businesses that will interact with you and boost your impression.

4. Get rid of your one track mind

Yes, your ultimate goal with social media is to boost sales within your business. That does not mean that the only thing you should post about is your products or services. Followers will very quickly see that you have no interest in creating strong relationships with them, and will lose interest. It’s perfectly okay to post about your business, but make sure to intersperse these posts with industry-relevent articles and other things your audience will be interested in.

Screen Shot 2015-07-23 at 15.05.15

5. Remember to be, you know, social

It’s called social media for a reason, you know. If you neglect to speak to your customers, whether that’s replying to comments they’ve made directly to you or starting a conversation with them yourself, another brand will. The more you engage with your audience, the more you will be cemented in their mind as a brand that is fun, welcoming, and trustworthy.

6. Proofread, proofread, proofread 

The smallest mistake, whether that’s a spelling error or some errant capitalisation, can be the difference between someone clicking follow or moving along to the next page. Even if it seems like a pain, and you’re absolutely, 100% sure that you know how to spell, always double check.

McDonalds_Anus_Burger_Sign_

And there you have it, six ways to make your social just that little bit better! Of course, an even easier way to sort out your social is to have a chat to the rather sociable (sorry) bunch here at Together. Take a look at our website to find out more.

Together’s Monday Musings

August 3rd, 2015 / Sophie Allen

It’s that time again! Now I’ve enjoyed today’s Monday mocha, which I buy every Monday morning from Cafe Nero entirely because it’s alliterative, it’s time for some musings. So sit back, read up on what’s hot in Together HQ, and let your fondly remembered weekend slip slowly away.


1) Owl John, a.k.a Scott Hutchinson

Scott Hutchinson is one of our office favourites. Not only is he the frontman of Frightened Rabbit, but he’s a trained artist who’s now branching out into selling his work, having illustrated various bits and pieces for years. In his series of eccentric, beardy prints we love the contrast between soft, smudgy faces and bright, geometric patterns.

If all that wasn’t enough he’s also a bitingly funny writer and a decent soul, having recently turned an internet troll’s bewildering comments into a campaign to fight online bullying. Do we wish we were him? Yes.

2) Art & Copy

art&copy

Under the guidance of our new creative leader, Anil, we’ve started tuning in for weekly lunchtime lectures (and noodles are occasionally provided). In our first session on Friday we watched the first half hour of Art & Copy, a brilliant documentary on advertising.

It’s a really interesting insight into how advertising has involved since what was arguably its heyday, and definitely got us thinking about whether or not advertising today could be considered conservative. We’ll be watching the rest this week, but can already say it’s worth a look.

3) 360 video 

Our resident musician Dave showed us all this immersive new music video by Foals, and it’s super impressive. It was filmed entirely with GoPro cameras and uses GoPro Virtual Reality technology. Open ‘er up in Google Chrome and you can use your mouse or keyboard to interact with the set as the band plays. Really cool.


On the blog

We posted some wise advice about where to find your target audience on social media

and looked at the evolution of emoji over the past few months.


And don’t forget

We’re still on the lookout for a new social media manager! Take a look at the job description or drop us a line to find out more.


 

Right, that’ll do. It’s time to crack on with the schedule, but look out for a post later this week on how to avoid failing at social media. It’s a good’un!

How Emoji has evolved

July 31st, 2015 / Leigh Campbell

In a world where pretty much everyone has a smartphone, emojis have essentially become a second language. While the original emojis have been up and running since 1999 in Japan, their rise in popularity can be pinned down to their 2011 inclusion in Apple’s iOS system.

Since then, emojis have continued to break barriers and become used by people and businesses alike, with everyone having their favourite one.

We can’t lie, we’re fascinated with these little images in our phones, and we couldn’t help but make this blog post detailing some of the coolest things that have been done with emojis.

4th July, 2015

Matthew Rothenberg brought the world emojitracker, a website that allows you to track emoji use on Twitter in real time, and by clicking on the emojis, you can see the tweets that are including them. The winner by far is the classic ‘crying with laughter face’.

emoji tracker 2015

 

8th April, 2015

With the release of Apple’s iOS 8.3 came the long-awaited updated emoji keyboard, the main feature of which was the newly diverse range of skin tones. Instead of exclusively white-skinned people, emoji now features a range of five skin tones for each character, whether they’re getting married or rowing a boat.

Also released was a series of same-sex couples holding hands and kissing, as well as same-sex families.

emojinltrans

 

9th July, 2015

Earlier this month, Eric Nakagawa created the marvel that is linkmoji in about an hour. Simply write in any link at all, click the button and watch it transform into a string of emojis – amazing!

http://www.🍕💩.ws

Screen Shot 2015-07-23 at 16.41.31

23 July, 2015

It’s recently been announced that after a furious bidding contest between Sony, Warner Bros, and Paramount, Sony has come out on top for securing the rights to an emoji movie. It will apparently feature the smiling, winking, and unhappy emojis as the central characters. Personally, we can’t wait to see if the smiling poop makes an appearance!

poop

 

Emojis are a huge deal in social and, hey, we’d like to think we’re pretty big on social too. Check out what we’re getting up to over on our website