The Office of National Statistics (ONS) recently gave a little nod to the bottled deliciousness that is craft beer.
They’ve acknowledged it’s an increasingly popular chap and added it to the ‘nation’s basket’, which is the collection of goodies (over 700 of them) that the ONS uses to calculate inflation.
If you’re the kind of person who immediately turns off when you hear stuff like ‘Office of National Statistics’ or ‘the economy!’ or ‘maths’, then we’ll sum it up for you: it just means enough craft beer’s being bought for the boffins in charge to take notice.
At Together we love a nice craft beer or a pint of local real ale, so its popularity is no surprise to us. We figured we’d take this opportunity to give our own nod to some of our current favourite craft beer brands – we’re pretty big on the drinks and FMCG scene, after all.
1) Brew Dog
Plucky UK duo James Watt and Martin Dickie built their brand on being ballsy and making awesome beer that they’d want to drink. Those core values have stuck around and are visible throughout their branding, from their eye-catching, no-nonsense designs and refreshingly honest tone of voice to their unapologetic approach to the press.
Their closing line on their beers page really says it all: ‘Experimentation is our Art. Revolution our weapon. Walk tall, kick ass and learn to speak craft beer.’ Preach.
Rogue‘s been around since 1987, but their revolution propaganda-inspired branding is still a strong contender against comparative beer whippersnappers. Obviously their products taste great (that Mocha Porter, mmm) but equally we can’t get enough of their bold product design and proposition.
3) Flying Dog
Ah, yes. Flying Dog – with ales that taste like our dreams, and bottle labels that look like our most feverish nightmares.
The eerie, illustrative style – by British cartoonist Ralph Steadman – is edgy, unusual and very slightly disturbing. When you add that to the pretty mad story of Flying Dog’s conception at the end of a super-dangerous mountain trek and the yarns about the founder’s friendship with Hunter S. Thompson, you’ve got an instantly-recognisable brand with a lot of personality.