Beautiful branding: Child to Child by Johnson Banks

July 18th, 2014 / Holly Brockwell

In a internet world full of insta-logos and crowdsourced business devices, I like nothing better than when the professionals do something that shows the world why you shouldn’t scrimp on a good identity.

Child to Child is the latest rebranding project to come out of Johnson Banks. The simple yet striking symbol contains 2 children (3 variants) embedded into the wordmarks and reminds us what good typography, training and thinking can achieve when it comes to branding.c to c finals_3 c to c finals_3 c to c finals_3

Can’t wait to see this identity rolled out on the website and other things the charity does.

More images and info on the Johnson Banks blog.

Top 5 World Cup marketing controversies

July 14th, 2014 / Together

So after weeks of thrilling football matches, numerous goals and various upsets, the World Cup has finally come to an end. And what an end it was!

This year’s tournament is likely to be remembered for three things: Brazil’s defeat to Germany, Louis Suarez’s hungry mouth, and the injury of Brazil’s star player, Neymar.

As marketers, we’re always interested to see how non-associated brands try to align themselves with one of the biggest events in the world without falling foul of Fifa’s rules. So here’s our rundown of the 5 biggest World Cup marketing controversies in recent history:

5) Neymar and Suarez wear banned Beats headphones: Sony is the official headphone sponsor of the World Cup 2014, with all competing brands of headphones specifically banned by Fifa to protect their investment. This hasn’t stopped stars including Suarez and Neymar flaunting the rules by being seen in their Beats by Dre headphones while travelling, at practice, and even at a press conference. This association with big football stars and breaking the rules is absolutely priceless for Beats, to the detriment of poor old Sony.

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4) Kulula breaks the rules: The South African airline challenged Fifa’s anti-ambush marketing rules by running a press campaign referring to itself as the ‘Unofficial National Carrier of the You-Know-What’. Alongside vuvuzelas and stadium imagery, the World Cup inference was clear, and the company received a stern letter from Fifa.

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3) Bavaria Beer: During the 2006 World Cup, Bavaria organised a giveaway of thousands of sets of branded lederhosen to Dutch supporters. World Cup officials were less than impressed: supporters were either unceremoniously stripped of their trousers or made to watch the game outside the stadium. Some claimed their human rights were violated.

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2) Bavaria Beer strikes again: During the 2010 World Cup, retired footballer and ITV sport pundit Robbie Earle was fired because the seats for Denmark vs Holland game allocated to his family were filled with models dressed in matching orange outfits. It turned out that this was another marketing plot by Bavaria. Fifa were pretty vexed, resulting in the organisers of this stunt being detained by police.

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1) Anti-gambling ad backfires: This year, a Singaporean anti-gambling helpline ran an ad showing a little boy hoping Germany wouldn’t win the World Cup:

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As luck would have it, of course, Germany did win, somewhat dampening the heart-rending message of the ad. The National Council of Problem Gambling responded by releasing a follow-up version:

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Good save.

Did we miss any big World Cup marketing controversies? Add them in the comments.

World Cup Week Four Round Up: Brazilliant Vines

July 10th, 2014 / Stephanie Goodman

Week Four

Welcome back to the fourth and final week of Brazilliant Vines. We hope you’ve had as much fun watching them, as we have finding them.

This week saw the semi finals take place in the 2014 World Cup. Germany triumphed over Brazil with a 7-1 victory, whilst Argentina and the Netherlands battled it out in a penalty shoot out, leaving us with a German and Argentinean final this Sunday.

Here are the highlights, courtesy of Vine:

Brazil vs. Germany

Yep, that’s seven goals from Germany.

It didn’t go down well with the fans.

“Noooo… it’s miiiine…!”

(He did eventually cheer up, and to his endless credit, gave the trophy to a Germany fan)

 

Argentina vs. Netherlands

Unfortunately, the Netherlands’ luck ran out in this semi final match. Not to mention, the Netherlands’ goal keeper (according to our Junior Account Manager, Abdi) has never saved a penalty in his international/competitive career. What!?

Team Manager Vines

Two of our favourite Vines from the final team managers:

Germany Manager

Eugh! Did no one ever teach Joachim Löw not to pick his nose – especially in public!

Argentina Manager

Maybe it was the fact that Alejandro Sabella knew he would have to shake hands with a booger picker in the final that made him feel a little bit faint.

They think it’s all over! It is now

So there you have it. The best Vines from the 2014 World Cup.

Don’t forget you can still download your free minimalist football posters at brazilliantposters.com.

Together talent with NTU: meet Joshua Mulcahy

July 4th, 2014 / Stephanie Goodman

We’re proud to have been working with Nottingham Trent University for several years now, creating outdoor ads, brochures, digital media and more. As a creative marketing agency, we love to attend their annual art and design degree show to scope out the latest and greatest local talent – and we’re never disappointed.

Rather than keep quiet about the amazing work we’ve seen, we’ve decided to welcome local designers, marketers and creatives to share their work and ideas on the Together Agency blog.  

Meet Joshua Mulcahy

First up is graphic designer Joshua Mulcahy, aged 21 from Bristol. We first noticed Joshua when we spotted his incredible Steve Jobs portrait at the NTU Graphic Design degree show this year. 

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Your NTU course

I began studying at Nottingham Trent University in 2011, somewhat influenced by my former college teacher. Understanding my design style, he suggested how the Graphic Design course there had a great support team, with an interest in ‘out of the box’ thinking. During my time on the course I found this to be true, receiving frequent one-on-one support from course leaders to technicians. I think this suited me best, and my perhaps more ‘fine art’ style of thinking, boosting my confidence greatly.

Your work

The motive behind much of my work is the exposure of political or cultural events, taking inspiration from Russian Constructivism and the Bauhaus. This is the reason much of my work can appear very simplistic, translating complex information into a basic form. I am currently developing a professional website, but some of my work can be found at www.joshuamulcahy.co.uk

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‘Think Different’, Joshua’s degree show piece, is a physical infographic constructed from 1600 pieces. Each triangle represents an employee at Apple’s main factory, Foxconn in China. Every 48 hours, this number of employees quits the factory due to poor working conditions. The 14 missing pieces each represent an employee who has taken their own life whilst at work at Foxconn. Joshua used tones of red and yellow to reference Chinese temples, and the stained-glass aesthetic of the piece is a nod to religious iconography. 

Your inspirations

I am very much influenced by musicians, one being Bob Marley and his philosophy. He believed the influential power of music could be used to bring peace to the world. Even after being shot two days before a major free concert following conflicts at the time, Bob refused to cancel as he knew his music could bring joy to the people of Jamaica. He came on stage and said “The people who were trying to make this world worse are not taking a day off. How can I? Light up the darkness.”

Similarly I believe graphic design is a powerful tool, and like weapons, power can fall into the wrong hands. I feel it is important to expose examples of negative media and hidden truths, visually, so all can access it, not just those with an academic education.

Your graduation year

The highlight of my university experience was my third year final project. This was because I feel the work best exposed me as not only a designer, but an individual, swaying from mainstream opinions. The reason I love design is that it has the ability to influence positive change, I just feel that today a lot of designers have lost touch with this fact. Today too many people play it safe, making decisions based upon fear and not love, as Gandhi once said ‘Be the change you wish to see in the world’, I feel my final project captured sight of this again.
Your aim/dream in life

I am very passionate about music, film, bikes and design. Over the next 20 years or so I’d like to develop a career that allows me freedom to dabble in and out of all these areas although later in life I’d like to move away from mainstream society, set up a high quality retreat with cheap food so that all can access it as a social hub for the local community. Currently, I have plans to produce short documentaries, on ethical projects in Ghana and Germany. I am also in negotiations with an up-and-coming bike manufacturer, to become brand manager of two or more of their companies, which I feel I can help to influence people to get out of the house and get back in touch with nature.

World Cup Week Three Round Up: Brazilliant Vines

July 2nd, 2014 / Stephanie Goodman

Week Three

It’s week three of Brazilliant Vines with Together, and as the group stage ‘pleasantries’ are now out of the way and the World Cup final is drawing closer, it’s safe to say that it all got a little bit emotional in this week’s football matches.

Starting off with Luis Suarez acting out his best impression of Hannibal Lecter – argh!

1. Uruguay vs. Italy

Now now Luis, have you learnt nothing from your previous match bans and the ‘Charlie Bit Me’ video?!

2. Algeria vs. Germany

It was a sad end for Algeria as they battled it out against Germany in Monday night’s game – with the end result being 2-1. But what’s worse is the devastation on their manager’s face…

On a happy note – here’s a Vine we had to include of the Algeria goalie keeping teaching players not to mess with him.

3. Netherlands vs. Mexico

And the award for the most dramatic dive goes to… Arjen Robben, during the Mexico vs. Netherlands match.

Think you have a Brazilliant Vine?

Send a tweet to @TogetherAgency for the chance to be featured in our weekly World Cup round-ups.

Brazilliant World Cup Posters

In the meantime, stay tuned for next week’s post and if you can’t wait until then, head over to brazilliantposters.com to check out our collection of minimalistic World Cup posters.

World Cup Week Two Round Up: Brazilliant Vines

June 23rd, 2014 / Stephanie Goodman

 

Week Two

Welcome back to week two of Brazilliant Vines with the Together Agency.

What a week of football it has been in the 2014 FIFA World Cup. England were in, then out and we were waiting for Italy to shake it all about. But in the end, it wasn’t enough and our three – well, twenty three – lions are now heading home.  So, in this week’s round up of Brazilliant Vines, we’ve gone into complete denial and left all England Vines out – it’s too soon.  But, we have included some humorous ones to cheer ourselves up.

1. Japan vs. Greece

Oi cheeky! Those are the words we would have imagined Japanese footballer, Honda, said when a Greek defender went in for a tackle and got a handful of his shorts/bum. How rude.

2.Ghana vs. Germany

Forget Crouch and his robotic celebration days – we have a new favourite celebration. Check out this victory dance from the Ghana players when they took a 2-1 lead against Germany. Amazing.

3.Portugal vs. USA

Despite the game ending in a 2-2 draw, here’s some pretty impressive skill / showboating from Cristiano Ronaldo for his home team, Portugal when they played against the USA.

Think you have a Brazilliant Vine?

Send us a tweet @TogetherAgency for the chance to be featured in our weekly World Cup round ups.

Brazilliant World Cup Posters

In the mean time stay tuned for next week’s post and if you can’t wait until then, head over to brazilliantposters.com to check out our minimalistic World Cup posters.

World Cup Week One Round Up: Brazilliant Vines

June 17th, 2014 / Stephanie Goodman

Week One

Welcome to the first week of Brazilliant Vines.

Each week, the Together Agency team will be bringing you our top 3 Brazilliant Vines from the 2014 World Cup.

The six second videos will cover all areas of this legendary tournament – from bad tackles to fancy footwork to epic goals.

Here are our favourite Vine videos from the first week’s worth of World Cup matches.

1. Holland vs. Spain

Revenge must have been sweet for the Netherlands team as they lost to Spain in the last World cup final match back in 2010. Our Junior Account Manager, Abdi, was pretty happy with the epic Van Persie header as he grew up in Holland – plus we love this orange cape that someone has added onto this Vine.

2. Argentina vs. Bosnia and Herzegovina

What a fantastic finishing goal from the great Lionel Messi. He blasted the ball into the goal post – which then bounced off into the net and resulted in a win for his home country of Argentina.

3. Germany vs. Portugal

Things got a little heated in the Germany vs. Portugal game. Portugal defender, Pepe, gave Thomas Mueller a cheeky hand in the face and to finish it off, a head butt. Now now guys, let’s play nicely.

Got a Brazilliant Vine?

Send us a tweet @TogetherAgency for the chance to be featured in our weekly world cup round ups.

Brazilliant World Cup Posters

In the mean time stay tuned for next week’s post and if you can’t wait until then, head over to brazilliantposters.com to check out our minimalistic World Cup Posters.

Cracking – we’ve won an IPM Award for our work on Tetley

June 16th, 2014 / Holly Brockwell

Together founder Jonathan Turner and Account Manager Paul Baird skipped down to London last week, because we’d been invited to the IPM Awards ceremony. Our finger-and-toe-crossing paid off, and we won a bronze award in the Non-Alcoholic Drinks category for our £1.4m ‘Find Sydney’ on-pack promotion for Tetley.

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The promotion involved asking consumers to find the missing Tetley Tea Folk character, Sydney, who’d disappeared into a packet of tea. There were 50 prizes of £1,000 for finding him amongst your teabags, and a further £800k of prize money available in the online extension of the game. Supported through TV, outdoor, radio, in-store and social media, our campaign ran across 10 million packs and exceeded sales targets by 260%.

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We’ll drink (tea) to that! Well done, everyone.

3 designers we loved at the NTU degree show

June 12th, 2014 / Holly Brockwell

We wandered on down to the Nottingham Trent University ‘About to Blow‘ degree show last weekend, and were overwhelmed by the amount of talent on display. Here are 3 graphic designers that really caught our eye.

Katie Abey

Katie’s colourful, distinctive illustration style mixes pop culture references with attitude and a touch of sweetness. She has a talent for creating statements that you identify with and want to own, with a storybook illustration style that pops off the page.

Some examples (and it was hard to choose):

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Give Katie’s website and Facebook page a visit – you’ll want to buy everything.

Jamie Haffield

Jamie’s striking monochrome designs exemplify his talent for typography and pattern. Jamie’s own business card is one of the best examples of this, although confusingly the website address doesn’t exist – thankfully we managed to track him down on Behance!

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We were also entranced by his giant pictorial poster about the history of skyscrapers. Called ‘Pierce the Clouds’, this one is best appreciated in person:

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You can find Jamie’s work on Behance here.

Christopher Worker

Another monochrome fan, Christopher’s work puts us in mind of dystopian propaganda posters and art deco architecture. Christopher’s designs include a visual history of spacecraft:

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An entire set of tarot cards:

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And several book covers that would improve the window displays of any discerning branch of Waterstones:

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We’d love to have those on our bookshelves. You’ll find Christopher’s website here.

Honourable mention

This arresting portrait of Steve jobs was created using coloured tiles as a reference to stained glass and holy imagery. Jobs is presented as a modern-day prophet, but with an edge – the missing tiles each represent a suicide at the Foxconn factory where Apple products are made.

If anyone knows who it’s by (or has a better image!), please get in touch.

Update: It’s by Joshua Mulcahy. Amazing work.

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Thank you for having us, NTU – and everyone else, give these amazing designers some work if you can. They’ll be world famous before long.

QUIT’s new ad is the perfect use of Vine

June 3rd, 2014 / Holly Brockwell

There couldn’t be a better platform for this message. Kudos to QUIT and M&C Saatchi.