What have our clients been up to in January?

January 27th, 2015 / Stephanie Goodman

It’s been a busy January for our clients, from new product launches to receiving awards; here we give a monthly round up of what they have been getting up to across print, social media and online.

National Trust Embraced Winter Reflections

Along with a series of online ads and radio campaigns, focusing on reflections, National Trust were encouraging followers on their @NTMidlands account to share their favourite winter reflection photos. Isn’t this one amazing!

 

Skinny Cracker Launched in Tesco Stores

One of our shiny new social media clients for 2015 – Cracker Drinks, launched their new range of chilled fruit Juices in Tesco stores nationwide.

If you haven’t seen them already, they have 3 flavours to choose from – pressed lemonade, Blueberry and Blackcurrant and Pineapple, Coconut and Lime. The Together verdict? We love them all!

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Ecotricity are voted the best energy supplier of 2015

First of all, we’d like to say a huge congratulations to the team over at Ecotricty for being voted the top energy supplier for customer satisfaction in 2015 (Which?).

Not only have we been working with Ecotricty for over 5 years on marketing strategy and campaigns – but the whole of the Together office is powered by their green energy.

A big welcome to Sean, our senior graphic designer!

January 26th, 2015 / Sophie Allen

We’re very excited to welcome Sean, our brand new senior designer, to Together!

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Sean’s now the chap in charge of leading graphic design within our creative team. He’ll be working with Dave and Ady to develop exciting ideas and eye-poppingly brilliant design.

Given that Sean doesn’t really like talking about himself – he’s modest, this guy – and that he’s already always busy, we’ve prepared some hard-hitting questions to help us discover the man behind the Mac.

Let’s start with the important stuff. Favourite biscuit?
Fox’s Crunch Cream.

And drink?
Jack Daniels & Coke. On ice.

Show us an ad that really rocks.
Honda – The Cog. It really is cool as hell.

Football – yes or no?
Yes! My team’s Blackburn Rovers. I have no idea why – probably because my whole family are Manchester United supporters and I just wanted to be different. I also seem to remember something about their kit being really cool…

If you could have a beer with any person, past or present, it would be…
Santa. Wait, no! Jimi Hendrix.

Tell which song makes you want to rock around the clock.
Hendrix, Purple Haze.

What one thing could you really not live without?
Music.

 Which band can you not stop listening to right now?
Biffy Clyro. I’ve liked them since the early days and they’ve changed a lot, but they’re still great.

Favourite film?
Goodfellas. Shawshank Redemption is a close second, though – it’s probably one of the best films of all time.

And finally…

What would you call this strange, wrinkly dog?

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Ha. Er… Kenneth.

 

Phew. Well, that was fun, and I’m pretty sure we all know our senior designer a little better now.

Welcome to the team, Sean!

 

#ThisGirlCan campaign gets positive response on social media

January 19th, 2015 / Stephanie Goodman

Look at any social media account at the moment – Facebook, Twitter, Pinterest – and you will see endless amounts of posts from people “getting fit” or brands showcasing toned models in flamboyant gym wear with the messaging “you can do it”.

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I hold my hands up, I am currently pushing myself to go to the gym three times a week in a bid to be more healthy. But the truth is, for the majority of us, we don’t always want to do sport or go to the gym because of how we currently look and feel about ourselves.

Research conducted by Sport England, the people behind the #ThisGirlCan campaign, found that a large number of women refused to do exercise because they would be judged for their shape and size.

As a result of this, they created a marketing campaign that targeted all women- not just those people with abs so defined you could grate cheese on them.

When watching the video, which has now gone viral across social media and the web, I was entranced and inspired. But it seems that millions of woman have taken to social media to talk about the video and feel good factor that exercise can bring you – no matter what your shape, size or sport.

What are people saying on social?

ThisGirlCan Mentions

Using analysis through Brand Watch, it’s clear that the channel of choice for people to express their views is Twitter. Using the hashtag of #ThisGirlCan here’s what a few people had to say.

When looking into the overall sentiment surrounding the campaign, via social media and web, we can see that people are using highly emotional words like ‘Love’ and ‘Fantastic’ to express how they feel towards it. Sentiment

 

In my opinion, these are the types of realistic adverts that we should create for people – to inspire them to do something they love and to know that it’s ok not to be perfect.

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You only have to take the 2004 Real Women campaign by Dove to know that women were reached on a personal level and became more receptive and loyal to the brand. Resulting in their sales being boosted from $2.5 billion to $4 billion (Source: News Generation).

If you ask me “real” marketing is a no-brainer.

Amazing Music Gig Poster Art

January 16th, 2015 / Dave Pearson

If you’ve managed to make it to the end of a gig without losing your wallet whilst crowd surfing or spending all of your money BFS_20th_anniversary_show_poster_webon (extortionately priced) beers, then the chances are that you will have come away with a little something more than great songs stuck in your head, shaky poor-quality camera-phone videos (shame on you.. watch the show) or bad memories of being stood behind the only 7ft person in the crowd …you may have taken a trip to the merchandise stand – not for yet another ill-fitting t-shirt – but for one the (ever-growing in popularity) fancy-pants gig posters.

In recent years, more and more bands have been marking their gigs and tours with premium quality prints so that fans can take them away and adorn their walls with, which, in my opinion is a far better memento of a show than your terrible badly-lit back-to-the-stage selfie could ever be. These prints are often screen-printed on high-quality paper, signed and numbered by the artist, resulting in them becoming highly collectible within both muso and art-appreciation circles and frequently ending up on eBay for ten times the price.

More often than not, the poster’s subject matter has no reference to the band or the event itself, and actually only serves as a way to showcase incredible design and artwork whilst promoting the band and the gig in a more interesting way.

I’ve been lucky enough to work on a few gig posters over the years, like this one that I created for Bowling for Soup’s 20th anniversary show last year. There’s something about working on screen-prints that I love – plus knowing that it’s likely to end up being cherished on someone’s wall is a nice thought.

The only slight down-side of these posters is that they often cost upwards of £30, but just remember you’re paying for a quality, collectible piece of artwork. If you’re still not convinced, just think that kind of money would only get you three pints at a gig these days – at least one of which you’ll end up spilling. So instead, why not treat yourself to something that will last a lifetime (or at least for as long as it’s cool to like that band).

Here’s a few of my favourite gig posters from around the world – send us yours through Twitter.

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Charlie_wager - Frightened Rabbit

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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ATDI - Ken Taylor

 

 

 

 

 

 

 

 

Clever ads to beat the sniffles

January 14th, 2015 / Sophie Allen

It’s the second working week of January, Christmas is well and truly over and the Together team is suffering with coughs, sniffles and shivers.

But fear not – we’re a big ‘ol bunch of troopers here at Together and we’re not letting it slow us down. There’s nothing a large cup of tea can’t fix, and as I unpacked my poorly day survival kit (multiple packs of tissues, cough sweets and lots of water) it actually got me thinking about my favourite cold remedy-pushing ads.

The challenge brands face, should they choose to accept it, is to get across the general ickiness of colds without grossing out the audience. It’s a tough one, but a couple of brands absolutely nail it while also managing to effectively showcase the sweet, sweet relief their meds can offer. First, let’s talk Benylin.

 

Benylin (2014)

This year’s Benylin advert treats a nasty cough with adorable quirkiness. As bewildered looking test subjects are subjected to a variety of mad experiments – including being pummelled by a sumo wrestler – the expert team of course proves only Benylin will do the job.

I love the strapline ‘Treating the nation one cough at a time’. It fits perfectly with the concept and positions Benylin as the nation’s saviour, as they embark on an epic mission to treat every last one of us. Paired with the final scene it also has a personal, caring edge.

It’s a relief, too, that they’ve ditched that grim little gremlin. It used to seriously creep me out, no matter how clever the ‘Get it off your chest’ wordplay.

 

Sudafed (2011 & 2014)

As soon as I thought of the idea for this post it was the 2011 Sudafed ad that came straight to mind.

With a brilliant play on the phrase ‘feeling woolly-headed’, ad agency JWT London teamed up with textile artist and serial yarn bomber Magda Sayeg to create a stop-motion, yarn-based ad.

The concept is fantastically clever and perfectly combats the inherent grossness of colds by portraying it with a creative and cuddly medium. I mean, a bunged-up cross-section of a human head has never been so cute.

Sudafed has been at it again this year, with an advert featuring animation by Bristol-based geniuses Aardman.

I’m a massive Aardman fan and, in my opinion, pretty much everything they touch turns to gold.  In fact, this isn’t the first time Aardman has worked with the Sudafed brand.

The concept itself is hardly ground-breaking, particularly compared to the previous ads, but the visuals are fantastic. The audience really knows that horrid, heavy-headed feeling that Aardman makes literal here, and the ‘after’ shot superbly emphasises the difference Sudafed could make.

Now, time to grab my nearest box of tissues, take a swig of water and face the world. Get well soon to anyone else struggling with post-Christmas poorliness!

Meet Dave … our new Together Artworker / Designer

January 9th, 2015 / Stephanie Goodman

2014 was a great year for Together! With new brands like Fox’s Biscuits and Interflora joining our client list, this also meant that it was time to grow our Creative Team. And so, with that in mind we would like you all to welcome our shining new artworker / designer, Dave Pearson.

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Joining us from the music and clothing brand PULP, Dave is going to be working on a number of new clients to help with their creative marketing campaigns.

But outside of his day job as a Together artworker, he also leads a pretty cool life.

Here are a few things Dave gets up to:

1) Meet Dave’s Band – Lacey.

Dave is a member of the four piece alternative pop-rock band, Lacey. Making quite a name for themselves, Lacey have supported bands such as McBusted at the Nottingham Ice Arena and played at Hit the Deck Festival.

You can watch their latest music video below (and see Dave playing the drums).

 

2) James Blunt handpicked him (and his band) to sing

In 2014, singer James Blunt personally chose Lacey to support him on his tour at the Capital FM Arena.

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You can read more about the Dave and James love story here.

3) He’s created artwork for Red Hot Chilli Peppers

Dave has worked with a number of musicians to create artwork for their tour merchandise. In 2011 he was asked to design and create the t-shirt artwork for the 2011/2012 Red Hot Chilli Peppers tour.

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Also, here’s one of his t-shirts for Rage Against the Machine.

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Welcome to the team Dave – we’re happy to have you on board.

Just launched: our iPad app for Pernod Ricard Australia

December 1st, 2014 / Stephanie Goodman

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We’ve been working on an exciting new iPad app for the Australian arm of Pernod Ricard, one of the world’s largest drinks manufacturers and owners of household name brands including Absolut, Jacob’s Creek, Malibu and Jameson. It’s called Cocktail Manager, and launched on the Australian Apple App Store this week.

Designed to be a digital toolkit for bar staff in the Australian market, the app helps to increase trade sales of Pernod Ricard’s premium brands. It allows bar managers to calculate profitability of individual drinks and recipes, create bespoke menus within the app, and order point of sale material.

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They can search for serves by brand, occasion, national event and drinks category (whiskey, gin, vodka and wine). Consumers can also use the app to access more than 200 cocktail recipes, with step-by-step instructions for making them at home using Pernod Ricard brands.

The app has already been incredibly well-received in testing, and will roll out to more Pernod Ricard markets in 2015.

A chat with our talented creative intern, Owen

October 23rd, 2014 / Holly Brockwell

The brilliant Owen Hudson has interned with us several times, and we’re big fans of his style. Here, he talks to us about his work, his life, and his plans for the future.

Who am I?

I am a fresh-faced Creative Advertising graduate from Edge Hill University with a passion for adventure, discovery and all things intriguing. I am 21 and currently living in my native Nottingham, gaining experience at Together Agency in my free time, between part-time lifeguarding and general gallivanting around the country.

My degree

After two years of struggling to pluck a career path out of the plethora of choices, I chose the ‘Creative Advertising’ course at my University ‘up north’. When choosing what to study, the decision seems like it’s the be-all and end-all of your entire life, but I realise now that it’s not. Having said this, 3 years, a wealth of experience and a crisp new degree later, I’m pretty glad I chose it in the end.
I initially became intrigued by the world of advertising when studying HBO’s TrueBlood series launch campaign as a case study in Media Studies. It taught me that in advertising and marketing, elements such as design, strategy and psychology marry quite nicely, and indeed are all integral to the overall power of a campaign. All of these elements were areas that fascinated me individually, but when combined, they led me to my overarching interest in advertising.

Some of Owen’s work – concept, branding and packaging design for a new soft drink:

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My work

My work can involve the whole design process from conceptual thinking and idea generation through to pitching and production. My favourite stage, though, is the process of design. I find myself thinking visually more often than not, imagining things beyond reality and thinking of ways to make functional yet appealing designs. Growing up I was fascinated by street art and its vibrancy, and I now find inspiration in in many other environments as well. When we think about it, any man-made object had to be imagined or repurposed before we see it as it is today. Everything around us that serves purpose, inspires emotions and influences each and every one of us is someone’s legacy. I like this notion, and it is what motivates me to play my part and create my own legacy.

My main inspirations

Street art, surrealism, geometry, myths and legends influence a lot of my personal work, which occasionally spills over into my professional work. I make moodboards via Pinterest, which is a great platform to discover new influences, though often I simply scribble down my brimming mindful of ideas on paper.

Individuals such as: M.C. Escher, Leo Burnett (HumanKind), Mr Penfold, Greg Coulton, Kid 30 and Malcolm Gladwell are all individuals whose work has inspired me significantly – I really am your proverbial sponge for inspiration. One particular individual, John Foxx from Ultravoxx, gave us a poignant and extremely relevant speech at my graduation about our futures and our potentials as graduates in today’s current climate. He also touched on our responsibilities as influencers of media and contributors to the discourse of tomorrow. I didn’t expect to see him at my graduation, but his unexpected words were beautifully articulated to a point that it hit a nerve with most of the graduates that day.

I find that sometimes, the vast array of designers and designs I see end up subconsciously influencing my work in different ways. Ultimately, though, designs are nurtured from what suits the brand and the purpose or the tone of voice. These aspects are what really have the overarching impact on the final design.

More of Owen’s work – concepts for Fanta with added vitamin C:

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Highlight of university

Aside from the obvious – new mates, independence, travelling the country, graduation day and the other social aspects of university, one academic highlight I could pick out would have to be the ‘Live Briefs’ module. The module took our course group across the country visiting agencies, completing live briefs and carrying out work experience at placements of our own choosing. It encouraged a healthy yet competitive environment but, more than anything, affirmed for me that I had made the right career choice. I loved working within each individual agency, and hope to continue my professional experiences with further placements like these.

Aims & dreams

I’d like to have the opportunity to carry on developing and exploring my own creative style, and to see the many sights and wonders this world has to offer. I’ve got lots of progress to make, which is something that excites me – I’m still an unwritten book. Aside from landing my first permanent industry job, I’d love to invent something that made an impact on the futures of everyday people, and create the something that will be my legacy to leave. I have no idea what that would be yet, but I aspire to create something that will genuinely make a difference. To do so, it helps to be blessed either with extraordinary talent, or just a little bit of luck –either of which should be aspired to by everyone!

You can see more of Owen’s work on Behance.

want to be our head of creative?

October 14th, 2014 / Natalie Sullivan

Together is looking for a new Head of Creative to join and lead the brilliant creative team here in our Lace Market office. What we want, in a nutshell, is a driven, intensely original and highly creative designer or art director – or indeed a current Creative Head. You will guide and work alongside the team, seeing projects through from conception to their final creation. If you fit this bill, we want to hear from you!

Your day-to-day tasks as Creative Head involve all aspects of agency work. The role demands someone who can simultaneously inspire and lead a team of fellow creatives. We also require someone with the confidence to present, convince with and sell their own fresh and exciting ideas.

A strong team player with agency experience and prior involvement in leadership roles, you will possess both conceptual skills and brilliant design abilities (with a bold sense of humour to top it all off). We really do need the whole package for this particular job, which we believe could be the perfect step if you’re looking for progression in your work, or simply a new challenge if you’re an existing Creative Head wanting to join a new agency.

Naturally, the role entails a heap of responsibility, so we need to see an incredibly strong portfolio which demonstrates both your conceptual and design abilities in various outlets; from advertising right through to web design.

When applying, we ask that you email us with your CV and salary expectations alongside this brilliant portfolio, as well as a little bit about why you’re the one that we want. In your email, please use the subject line: I want to be your new Head of Creative.

No agencies please.

creative artworker vacancy

October 13th, 2014 / Natalie Sullivan

Are you somebody with serious artistic flare, a great eye for design and a drive to take others’ creations from plausible to perfect one clever tweak at a time? If so, we want you!

Here at Together Agency in Nottingham, we’re in search of a Creative Artworker to join our fun and talented team. Taking our designers’ work, you’ll be using your creative genius to re-craft, spruce up and perfect its overall appearance. Your experience in type guidelines and conventions coupled with a serious attention to detail will stand you in good stead for fashioning pieces of work ready for pre-press and print.

We want to hear from anyone with a minimum of three years’ experience, and a real love for their work. Proficiency in all the relevant design applications is also really important.

We welcome team players with a great work ethic and a serious (slightly ridiculous) sense of fun.

If you or anyone you know could fit the bill, send us over an email with the subject line: I want to be your Creative Artworker. We need a CV, a salary expectation and some examples of work, plus a little bit about why you’re awesome at what you do.

No agencies please.