Archive for July, 2010

Inception Insania

Friday, July 30th, 2010

Unrelated to all-things-work this may be, but I simply have to share my latest obsession with the world.

That obsession is… INCEPTION

…and it seems I’m not alone.

For the uninitiated (and I assume that’s no-one, unless you’ve been living under a rock somewhere for the last couple of months), Inception is the latest cinematic offering from Batman revisionist Christopher Nolan (also responsible for Memento and The Prestige)

The film took $60.4m in its opening weekend – proving it’s anything but a sleeper – and continues to sell-out shows 2 weeks later.

It’s also been consistently trending worldwide on Twitter since it opened (currently at position #4), with almost exclusively positive comments, a self-perpetuating hype machine – check out the thread here.

I could wax lyrical for literally hours about what I love about this movie, but instead I thought I’d distill it down into bitesize chunks.  Without being too spoilerish, here’s my Top 10 of Things to Love about Inception:

1. The trailer, which gave away tantalisingly little about the film’s plot.

2. The thunderous, fog-horn score, all based around Edith Piaf’s Je Ne Regrette de Rien (which plays a key role in the film – learn more about it here).

3. The jaw-dropping visual effects (a lot of which were done in-camera) and stunning cinematography.

4. The production design – beautiful sets, uber-cool wardrobe.

5. Leonardo DiCaprio – nuff said.

6. The ‘Kick’!

7. Joseph Gorden-Levitt as supercool logistics man, Arthur (he’s grown up a lot since the Third Rock from the Sun days!).

8. Tom Hardy’s brilliant turn as Eames: “You mustn’t be afraid to dream a little bigger darling.”

9. The brilliantly inter-woven final climax of the movie, with the action seamlessly switching between several layers of narrative.

10. The ending – perfectly pitched to leave you thinking (and tweeting!) about the movie for days to come.

And in case you need any more convincing to take a trip to you local cinema this weekend, check out the trailer:

Our latest win with Thomas Cook

Friday, July 30th, 2010

Our old pals at Thomas Cook asked us to have a look at coming up with some fancy new advertising ideas for a different area of their business – the holiday vouchers that couples can ask for as wedding gifts from their guests.

With no less than three of our studio team currently in the midst of wedding planning we were more than up for the challenge. And what we produced was enough to ring the wedding bells for our friends at ‘the Cook’ who happily handed us the account.

So, keep your eyes peeled for when we unveil the final ads here on the blog.

We’re Sunraysia’s new agency

Friday, July 30th, 2010

Spreading the joy of juice is starting to become a bit of an area of expertise for Together and our previous experience has helped us to win the privilege of becoming Sunraysia’s newly appointed agency.

We’ll be creating and delivering an exciting, fully integrated campaign for them that includes everything from a new website design and build to an eye-catching experiential programme of national sampling to an engaging social media strategy.

So that’s yet another major new client squeezed into the creative carton that is the Together Agency…

Our favourite new toy

Wednesday, July 28th, 2010

All good things must come to and end, and after almost 3 years of happy times with our old website it’s time for us to say goodbye.

But you won’t be seeing many tears in the Together tissue box, because now we can proudly unveil our brand spanking new site.

It’s full of exciting stuff about who we are, what we do and who we do it for (as well as a few secret spots for you to explore).

Take a look around the new site and if you’ve got any feedback about how it looks or how easy it is to use then we’d love to hear it.

hear! hear! kitty

Tuesday, July 27th, 2010

We’re in the middle of a big pitch here at together but just wanted to quickly share my sheer delight over the new Schweppes ad. Take a look – I’m sure it speaks for itself.

A monster of a read

Thursday, July 22nd, 2010

Not only am I still loving creative reviews new size (and the bumper summer fun issue) but also the feature on Stefan G Bucher.

For all you that don’t know who he is he’s the guy behind THE DAILY MONSTER – he set himself the task of drawing 100 monsters – one a day. People then posted their stories or theories behind them on his blog.

He’s a great graphic designer, illustrator and he writes too and as I only really know him only for his monsters it was interesting to see how varied the stuff he does is. It was especially interesting to read how he found agency life, saying that he had a ‘[naive idea] he could do it all yourself. And that’s not how it works at all…’. I’m sure a lot of creatives can identify with that.

Anyway, if you don’t have a copy to thumb through and read yourself (you’re missing out on the dot to dot) then you’ll find it here. Enjoy.

The feature on Stefan G Bucher

A 'daily monster'

Clemmit’s Website Wonders Part 1.

Thursday, July 22nd, 2010

Every now again you come across something on the internet that is both simple and gloriously brilliant. So from time to time I have decided to post those Website Wonders to share with you all…

First up is an oldie but goldie called Sleeveface whose tagline is ‘one or more persons obscuring or augmenting any part of their body or bodies with record sleeve(s) causing an illusion’

Credit: Travis Bursik / Mike Metzger

As a bit of ‘vinylphile’ (does that word actually exsist?) I can appreciate anything that still promotes those 12 inch bits of plastic and cardboard (Yes they do sound better!) and what Sleeveface does is apart from having a bit of laugh it also show us those covers are still great pieces of graphical art.

…Now where’s my copy of Ray Parker Jnr’s After Dark

10 examples of great typographic illustration

Wednesday, July 21st, 2010

I love typography. I love interesting imagery. So what could be better than the two coming together to create something really interesting.

They say a picture is worth a thousand words and that’s proved here with 10 examples of typographic illustration. Take a look and maybe it will inspire you to have a go yourself.

talent vs training – you decide

Monday, July 19th, 2010

Its that time of year again when the doors have opened and hundreds of graduates have hit the streets looking for their first job. It’s an exciting, as well as daunting time for them (as I remember) and deciding where to work and what discipline is just part of it.

I receive CVs every week from graduates inquiring about positions and placements and I have as many from non graphic design graduates as I do from them. It started me thinking, especially as we’ve talked about the potential of offering graduate placements in the future, but do you need to have a relevant degree to do the job we do?

Here at together we don’t have a ‘no degree no job’ policy in the creative studio unlike a good deal of agencies who demand that all applicants have a qualification in design generally at higher education level. We’ve always believed that the best designers and creatives have a natural talent and passion which doesn’t necessarily start with a formal qualification but on the flip side of that I’d expect anyone coming to work here to know difference between oblique and italic as a matter of course.

Talent, in my opinion is something that cannot be taught – that is why when you walk round a degree show there are always those that stand out and those that don’t. However, I do think that what a degree does do is hone that natural talent and teach some basic tools and principles that will aid success.

But would I be more inclined to put a graphic design graduate to the top of the list? It’s a tough one. I wouldn’t want someone with real talent and drive to slip through the net just because they weren’t formally trained but then I don’t want the person with a copy of CS5 and the flyer they did for their friends BBQ to think they could do the job either!

What I would say is that talent and education on their own can be unexceptional, but put the two together and what you get could be so much better! And with around 70 applications for each job out there you really need to be the one that stands out.

Having said all that, in the end it’s the CV that catches my eye,  the portfolio that makes me want to see more and the drive and ambition that person displays that will make the choice for me. How they got to that point*, whilst not to be dismissed or played down, is not, for me, the most important part.

* Just to put that into context, the best CV and covering letter we have had so far this year came from a product and furniture design graduate who had had a change of direction.

Racing for Life at Kedleston Hall

Monday, July 19th, 2010

WE DID IT!!

Hazel and I completed (and more importantly, survived) our 10km run yesterday, around the beautiful grounds of Kedleston Hall.

Intrepid Account Managers, Jenny & Hazel, with their medals

There wasn’t much time to appreciate our surroundings though, as not only did we have to run a flipping long way, but we had to battle steeps hills, uneven terrain, and sheep (ok, we didn’t have to do battle with the sheep, but we did have to dodge a stampede of them en route!).

All for a great cause though, as every penny we raise goes to Cancer Research UK.  So far we’ve raised about £150 between us, but we know you can do better than that, so dig deep people and part with your readies at the following Race for Life online donation pages:

http://www.raceforlifesponsorme.org/jennybradshaw

http://www.raceforlifesponsorme.org/hazelrippin

We’re now off for a well-earned rest and a cream bun (or 3!).