Archive for July, 2010

Inception Insania

Friday, July 30th, 2010

Unrelated to all-things-work this may be, but I simply have to share my latest obsession with the world.

That obsession is… INCEPTION

…and it seems I’m not alone.

For the uninitiated (and I assume that’s no-one, unless you’ve been living under a rock somewhere for the last couple of months), Inception is the latest cinematic offering from Batman revisionist Christopher Nolan (also responsible for Memento and The Prestige)

The film took $60.4m in its opening weekend – proving it’s anything but a sleeper – and continues to sell-out shows 2 weeks later.

It’s also been consistently trending worldwide on Twitter since it opened (currently at position #4), with almost exclusively positive comments, a self-perpetuating hype machine – check out the thread here.

I could wax lyrical for literally hours about what I love about this movie, but instead I thought I’d distill it down into bitesize chunks.  Without being too spoilerish, here’s my Top 10 of Things to Love about Inception:

1. The trailer, which gave away tantalisingly little about the film’s plot.

2. The thunderous, fog-horn score, all based around Edith Piaf’s Je Ne Regrette de Rien (which plays a key role in the film – learn more about it here).

3. The jaw-dropping visual effects (a lot of which were done in-camera) and stunning cinematography.

4. The production design – beautiful sets, uber-cool wardrobe.

5. Leonardo DiCaprio – nuff said.

6. The ‘Kick’!

7. Joseph Gorden-Levitt as supercool logistics man, Arthur (he’s grown up a lot since the Third Rock from the Sun days!).

8. Tom Hardy’s brilliant turn as Eames: “You mustn’t be afraid to dream a little bigger darling.”

9. The brilliantly inter-woven final climax of the movie, with the action seamlessly switching between several layers of narrative.

10. The ending – perfectly pitched to leave you thinking (and tweeting!) about the movie for days to come.

And in case you need any more convincing to take a trip to you local cinema this weekend, check out the trailer:

Our latest win with Thomas Cook

Friday, July 30th, 2010

Our old pals at Thomas Cook asked us to have a look at coming up with some fancy new advertising ideas for a different area of their business – the holiday vouchers that couples can ask for as wedding gifts from their guests.

With no less than three of our studio team currently in the midst of wedding planning we were more than up for the challenge. And what we produced was enough to ring the wedding bells for our friends at ‘the Cook’ who happily handed us the account.

So, keep your eyes peeled for when we unveil the final ads here on the blog.

We’re Sunraysia’s new agency

Friday, July 30th, 2010

Spreading the joy of juice is starting to become a bit of an area of expertise for Together and our previous experience has helped us to win the privilege of becoming Sunraysia’s newly appointed agency.

We’ll be creating and delivering an exciting, fully integrated campaign for them that includes everything from a new website design and build to an eye-catching experiential programme of national sampling to an engaging social media strategy.

So that’s yet another major new client squeezed into the creative carton that is the Together Agency…

Our favourite new toy

Wednesday, July 28th, 2010

All good things must come to and end, and after almost 3 years of happy times with our old website it’s time for us to say goodbye.

But you won’t be seeing many tears in the Together tissue box, because now we can proudly unveil our brand spanking new site.

It’s full of exciting stuff about who we are, what we do and who we do it for (as well as a few secret spots for you to explore).

Take a look around the new site and if you’ve got any feedback about how it looks or how easy it is to use then we’d love to hear it.

hear! hear! kitty

Tuesday, July 27th, 2010

We’re in the middle of a big pitch here at together but just wanted to quickly share my sheer delight over the new Schweppes ad. Take a look – I’m sure it speaks for itself.