Archive for February, 2011

Brilliant Interactive Media

Monday, February 28th, 2011

These are great examples of combining digital and off line media – fantastic impact and very engaging

Check out more at via @Econsultancy

the future of footwear?

Friday, February 25th, 2011

What if a shoe could update your facebook status, get you into a concert, post photo’s online or maybe just track your every move? Yeah, what if…

It’s not just a phone, you know

Friday, February 25th, 2011

Time for another graph-based blast from the comScore Data Mine

Today’s gem is about the growth of mobile categories in Europe (ie: non-traditional phone stuff). The information is based is on how many mobile subscribers accessed each kind of content (either via their mobile browser, or through an application).

Unsurprisingly, levels across ALL these categories are on the up, and increasing fast, with most nearly doubling in the space of 1 year.

Unsurprisingly, social media still dominate this space, although the fastest growing categories are auction sites (recent updates to eBay’s app mean that you can now list items for sale, as well as watch and purchase via mobile), shopping guides (eg: H&M’s iPhone app) and retail sites (Next launched their retail app in 2010). It will be interesting to see the shape of this graph in a year’s time.

Read the full article.

What is a brand?

Friday, February 25th, 2011

Throwing the cat amongst the pigeons, and in no small part due to the last blog entry, I kicked off a conversation about what actually constitutes a brand these days – since so often, what we interact with could be categorised as one or more of the following product/organisation/company/etc. Funny, since hearing people discuss the previous post there were a number of arguments as to what logo to even stick down there.

Things raised that seemed silly – but applicable for further discussion:

1) Driving to work – Highways Agency?
2) Toilet paper!
3) iTunes (Music Store/festival/gift cards) – Is this Apple, or iTunes?
4) Rovio or Angry Birds? (One from yesterday!)

I’m sure there is a whole load of discussion to hit at with this, perfect for a blog post no?

Holly pulled out the definitions of brand, and it seems that we’re all mostly circling around a brand having to have brand value. No brand value – you’re just another Entity.

a brand a day

Thursday, February 24th, 2011

We think a lot about brands here at together. Brands we like, brands that we don’t and (of course) the brands we work with. So, just for the fun of it (really!!) a few of us made a list of just how many of them we interact with during a day. And from that came the brandline. It shows just how much time you spend with a brand and how loyal you really are (or maybe just how many times you update your status).

Looking at my line it seems my top five brands are Apple (there’s a surprise), Facebook (can’t live without it), Wilkinsons,  Andrex (quilts are a must) and Dunelm (good towels!). Wonder what that says about me??