When BBC news were on the hunt for a branding expert to share their insights, where else would they turn but to our very own brand brainbox, Jonathan?
One of founder partners, Jonathan ‘JT’ Turner was approached yesterday by BBC News in London to lend his invaluable observations to the story that several towns would be competing for the chance to be elevated to city status next year.
And, without even a murmur of hesitation he leapt into action and shared some rather nifty thoughts.
We won’t praise his performance too much though. He already fancies himself as a bit of a Robert Peston.