Archive for January, 2012

You can ‘go hard’?…you can go home

Tuesday, January 17th, 2012

I was flicking channels the other day (as you do) and the video for Will.I.Am ‘The Hardest Ever’ came on. It was one of those situations where I couldn’t pull my eyes away from what was before me. I was simultaneously mortified, outraged and curious as to where this video was going to take me…

What initially intrigued me was the close relation it had to the ‘Impossible Dream’ ad by Honda (made in 2006 in which a hirsute fellow upgrades his transport in the 2 minute story – to end driving his speed boat off a waterfall only to appear in a hot air balloon) and the Levis ‘Freedom to Move’ advert by Jonathan Glazer made in 2002 where a couple literally run through walls accompanied by Handel’s ‘Sarabande’ both award winning adverts and both brilliant executed.

The Will.I.Am (what a ridiculous bloody name) video takes both these concepts and literally turns it up to ELEVEN. It is a classic example of too much money and ego and quite frankly it’s rubbish. It doesn’t help that the lyrical content involves lines like: ‘Tell a jealous chicken I don’t know what the beef is – I’m just making money for my grankids’ nieces’ and ‘I’m way out like NASA, I’m way over here I done past ya, I get stacks of cash, you get cashews, I go hard, statues.’

I beg your pardon Mr I. Am, you are making no sense whatsover.

But what of the video? Well Mr I. Am begins on foot runs through a wall with ‘Hardest’ written on it, smashes through the other side on a bicycle and then proceeds to smash through walls upgrading his ‘rides’. At one point he is sitting on top of a ‘super train’ and just when he has gone through all the terrestrial forms of transport he’s up in to space where he then rips off the 2001 A Space Odessey light show (but with J-Lo instead) and finally it ends with bloody Mick Jagger singing ‘Hard like Geometry, and Trigonometry, this is crazy’!

Yes Mr Jagger crazy indeed.

1/10

The Sprout of Britain Awards winners

Tuesday, January 10th, 2012

For weeks now, a green and leafy presence has lurked around Together Towers.

Our Christmas Sprout Face Challenge has seen us inundated with vegetable creations – some hilarious, some horrifying but all of them showing the true spirit of the sprout.

And now the time has come to announce the winners of the Sprout of Britain Awards (and the recipients of some truly exciting sprouty-prizes)…

The grand prize for the People’s Sprout goes to…

Eddie ‘The Sprout’ Edwards by James Stratton at Nottingham Trent University – for inspiring the people through the sporting prowess of a fearless (though ever-so-slightly mouldy) little green hero.

 If sprouts had arms and hands they would, sir, no doubt salute you.

A rather nifty organic Sprout watch is on its way to James as well the pride of being hailed by his fellow man as a genuine artist of the sprout.

But while James is the official Together King of the Sprouts, we’ve also got some other smaller sprout prizes to hand to those who have championed our tiny green friends in a number of imaginative ways…

The Sprout of Rock Award goes to…

 

Spinal Sprout by Greta Bisetto-Donelan D’Este at Turner Broadcasting – for turning the spirit of the sprout all the way up to 11.

 

The Celebrity Sproutalike Award goes to…

Brussel Brand by Emma Harrhy at Monarch Education Furniture – for the best and most unruly hairifying of a sprout.

 

The Jedi Sprout Award goes to…

R2D2 Sprout by Sponge New Business – In the words of Yoda (another tiny green hero) ‘forceful’ Star Wars inspired sprout created they have.

 

The Death of a Sprout Award goes to…

Sprout Suicides by Gary Bagnall and Haydn Marshall at Beachcomber – for sending those fiendish sprouts to an imaginative (and gruesome) doom. (Take a look at the horror in all its animated glory).

 

The Old School Sprout award goes to…

 

Just William Sprout by Roisin Kirby at Nottingham Trent University – for a frankly ingenious piece of vegetable engineering to create a school boy cap from sprout leaf.

 

The Emotional Sprout Award goes to…

‘Writing a Worried Email Sprout’ by Chloe Roberts – for poignantly capturing the existential angst of the modern working sprout (and making it look like a tiny green octopus).

 

The Entirely Random use of a Sprout Award goes to…

Brussel in a Mussel in a Tussle by Martin Rockley – for the best arbitrary incorporation of shellfish (with extra marks for creating a rather splendid cardboard sword).

 

The Sprout Grooming award goes to…

Aristo Sprout by Matt Guest at Chatsworth – for the dedication it takes to carefully give a tiny green vegetable a very precise haircut.

 

The Comedy Sprout award goes to…

Sir Brussels of Sprout by Ishbel Macleod – for the best ‘wah wah waaaah’ old-school comedy gag.

Congratulations to all the winners. You should feel very, very proud (although having made such a triumphant start to 2012 you may struggle to recapture such dizzying success for the rest of the year. Sorry about that).

Come along and take a look at the gallery of all the winners and bask in their green glow of greatness.

Also, we want to give a huge thanks to everyone who got involved in the Christmas Sprout Face challenge – either as creators or supporters. It’s been a right old giggle for us here at Together towers and hopefully you’ve enjoyed it as much as we have.

Eyes peeled for more interactive banter as the year goes on. Until then… Peace Sprout.