‘Free Typing’ (usually sang to the tune of ‘Free Falling’ by Tom Petty and the Heartbreakers) – a term that describes when one who is not competent with words and letters is allowed to type rather than simply ‘cut and paste’ from a Word document.
These keyboard rapscallions then ‘freestyle’ a little bit like jazz artists who ad-lib and ‘free-flow’, taking their listener on an ‘exciting’ (i.e. terrifying) journey.
It can work wonderfully in jazz, but unfortunately in the design and marketing business it can be both embarrassing and sometimes thoroughly disastrous.
Check out the re-launched fashion brand BOY’s spelling accident on their clothes tag – boldly printed in silver foil no less.
Anyone familiar with the work of ‘The Per Shop Boys’? – you know, those guys who wrote ‘Rest End Curls’.
Free Typing is a crime. People get hurt.