This week, impressively bearded Senior Designer John takes up the My Two Ads challenge, the Together Agency’s mission to celebrate marvellous ads, and lock terrible ones in a wheelie bin full of angry moles.
The best – British Heart Foundation
‘For me a good ad has to be original and clever (and sometimes being slightly bizarre helps too). They have to cut through the mediocrity… for example why are sofa ads always, well sofa ads? Why can’t creatives who make these things, think outside the box now and again and surprise us. And why can’t the companies that hire them not always look to their competitors instead of taking a lead themselves?
Which leads me to the British Heart Foundation’s Vinnie Jones ad . How do you make an advert on life saving techniques without being grim and preachy? Enter Vinnie, perennially typecast as an East End villain, demonstrating hands only CPR (hard & fast and no kissing) to the Bee Gees ‘Staying Alive’. Honestly its a ‘win win’ and according the Daily Mail (boo hiss) it’s actually directly saved lives!’
The worst – Vodafone (Yodafone)
‘There are lots of adverts that annoy me (far more than I actually like), so where does one start? John Lewis and its shameless manipulation of the middle class heartstrings (and I bloody love shopping in John Lewis!)
Kevin Bacon selling 4G mobile phones (great concept, really badly executed), Brad Pitt selling perfume (really bad concept, really, really, badly executed) to the super crass horror of Go Compare, Confused.com, Money Supermarket.com – but one advert stands far above all these shabby ads…
Yoda selling mobile phones for Vodafone.
Let me explain. The first the film I saw in the cinema aged 7 was ‘Star Wars’ and so it holds a special place in my heart. The franchise was held in great esteem until those prequels raised their ugly CG heads in the late 90s. Until then, Star Wars was right up there with the ‘Godfather’.
When I was a child I loved Han Solo – but the older I got, the more I swayed towards the character of Yoda. He was old and wise, you just didn’t mess with Yoda like you don’t mess with Jeremy Paxman. So imagine my horror when during an ad break for a Midsomer Murders there he was, my childhood hero, selling mobile phones!
Here is my problem. Star Wars happened a long time ago in a galaxy far, far away. Yoda dies (or becomes one with The Force) at the beginning of ‘Return of the Jedi’. So how is it possible that Yoda, looking positively sprightly, is plonked into the 21st Century, trying to make friends with young hipsters with smart phones who know him by name but have no respect for his wise words. If anything he’s a mild annoyance to them: ‘oh no its that bloody Yoda again, “blah blah, tap tap, ooh shiny phone”.
And then to top it off Vodafone don’t even use the strapline ‘Yodafone’ which would rescue the whole shambles a little bit.’
Next week: Office Manager/Pirate Ruth Fox