Three companies, including us fine fellows at Together, who individually are experts in food technology, manufacturing and marketing have joined together to from The Gestalt Club, an organisation devoted to pooling their talents to help new food and drink products reach the supermarket shelves.
Food technologist Brian Smith, operations specialist Ian Noakes and our own senior marketing professional Jonathan Turner have formed the organisation based on the Gestalt principle that the whole is more than the sum of the parts.
‘We’ve all got experience, knowledge and valuable contacts in each of our individual sectors’ said Jonathan, a marketer with over 20 years’ experience working on major international FMCG brands. ‘What’s more, we realise how difficult it is for new food and drink products to reach the market without the right knowledge, a rigorous NPD process and the appropriate level of investment. We can offer people who have new and interesting food and drink ideas the knowledge of how to develop the idea and bring it to market and ensure the greatest chance of success. We will also help raise investment where this is required.
Alongside Jonathan is Ian, one of the founding directors of Dovedale Foods with over 15 years experience in new product development and manufacturing and Brian Smith founder of Booth Smith Food Technology who have successfully developing new food and drink products in 55 countries.
The Gestalt Club has already taken on several projects which are in advanced stages of development, and are continually looking for innovative and ambitious people to work with.
Offering consultancy as well as a complete service to get the product developed, manufactured, given a brand identity and marketed, The Gestalt Club works with individual entrepreneurs and food companies – whether they need guidance, a structured development plan or help finding investment.
‘The Gestalt principle is all about the importance of taking individual elements and bringing these together to help great ideas fly. Through the collective wisdom of members of the Gestalt Club we can help develop and nurture ideas to maximise chances of success.’
So, if you want to find out more about The Gestalt Club or if you’d like them to help you get your idea off the ground, simply email Jonathan.