Earlier this month, Twitter announced a new look layout, which promised a much cleaner and simple style for users.
Starting with 10% of Twitter’s most influential people and brands, we were able to see how the new layout would look on our profiles and it was met with mixed reviews.
As of this week, Twitter users now have the option to switch over to the new layout as more and more people, including us, have received the notification to switch over.
Our thoughts on the new Twitter layout:
Holly, our Lead Copywriter, has previously discussed the new layout and benefits for brands and individuals using Twitter. However, at first I wasn’t a huge fan of the new look Twitter. It seemed to resemble other social media platforms, like Facebook and Google Plus, and I liked that Twitter was visually different.
However, after reading about the new benefits, like the options to filter, pin and show off your best tweets – I’m starting to like latest change. Twitter is now enabling brands to further engage with their audience through showing them good/creative content that they will want to share and interact with.
5 brands using the new layout
Here are 5 rather lovely examples of the new layout on brand pages:
Red Bull (@redbull)
Not everyone’s switched over yet, and we expect quite a few were hastily put up when the new layout went live – so we’re looking forward to seeing some creative uses of the space in the coming weeks.