Archive for July, 2014

5 artworking terms you can learn in under 5 minutes

Thursday, July 31st, 2014

The advertising and design industries are bursting with jargon. It can be a bit overwhelming when you’re working with an agency, or starting a new job. So our veteran artworker Adey has helpfully compiled a quick-fire guide to the 5 terms you need to know:

1. Scamp

It might sound like an adorable ball of fluff, but in agency terms, a ‘scamp’ is a black-and-white mockup of an idea. They’re drawn in pen on paper, and often feature wonky stickmen.

SCAMP

 

2. Proof

PROOF

Stand back, Sherlock. A proof is a test print showing how the artwork and colours will appear, for approval before going to press.

3. Bleed

BLEED

 

(That’s fake blood, don’t worry!)

Rather than something you get after a direct hit to the schnoz, ‘bleed’ in artworking terms allows you to run artwork to the edge of a page. For press, the artwork is printed on a large sheet of paper and then trimmed down to size.

4. CMYK

CMYK

Most people have heard of CMYK and know it refers to the four inks used in most colour printing. But fewer people know that the K stands for ‘key’ – that’s black to you and me.

5. High-res

HI-RES

 

‘High res’ is a term most of us are familiar with – but do you know the actual resolution you need to use for print images? Measured in DPI (dots per inch), the resolution determines how clear your kitten will look, so it’s pretty important. The print standard is usually 300 DPI.

There you have it – enough info to wow your resident artworker in no time at all. Thanks, Adey.

 

Alice’s work experience week at Together

Wednesday, July 23rd, 2014

Last week, the Together team welcomed A-level student Alice Mayar to our offices for a week of work experience.

Alice plans to head off to uni after her A-levels, but came to us to learn more about design, copywriting, social media and account management for a potential future in agencyland.

Alice Mayar

As we’ve said before, we love working with enthusiastic and talented students in Nottingham, and Alice is certainly one of them. An overall gold-star student, she’s creative, showed initiative and had a keen eye for advertising and social media – we’d welcome her back any time!

But that’s enough from us. Here are Alice’s thoughts on her week at the Together Agency.

Alice says…

My week of work experience at Together has been interesting, eye-opening and really fun. I was slightly apprehensive about entering an office community at first, but everyone was so kind and friendly that I soon felt at ease. Being a student, I had no experience of an office environment before this week, but I now see that sitting at a desk doesn’t mean being bored – I hope all offices are this enjoyable!

What have you learned?

I have been able to gain a great insight into all aspects of the business by speaking to everyone about their different jobs and responsibilities. I have seen some of the great projects that the team are currently working on, and learnt so many different things about the process of marketing – I hadn’t realised how much there was to it!

What aspects/projects did you most enjoy?

I had the chance to run my own social media project under the guidance of the amazing Social Media Account Manager Steph, so watch out for the Together monkey coming soon!

I have also helped out with various jobs that needed doing around the office, and I was really pleased that I was trusted with real aspects of client work. I was able to sit in on Thursday’s meeting in the boardroom (with cake!) and hear about all the new projects coming up, which was really interesting.

I have also really enjoyed the working environment of the Together office and have loved getting to know everyone.

A final word…

I would like to say a massive thank you to everyone in the Together office for making my experience here so useful and such good fun! I am still unsure what I want to pursue in the future, but my experience at Together has put marketing and advertising firmly on the list!

Beautiful branding: Child to Child by Johnson Banks

Friday, July 18th, 2014

In a internet world full of insta-logos and crowdsourced business devices, I like nothing better than when the professionals do something that shows the world why you shouldn’t scrimp on a good identity.

Child to Child is the latest rebranding project to come out of Johnson Banks. The simple yet striking symbol contains 2 children (3 variants) embedded into the wordmarks and reminds us what good typography, training and thinking can achieve when it comes to branding.c to c finals_3 c to c finals_3 c to c finals_3

Can’t wait to see this identity rolled out on the website and other things the charity does.

More images and info on the Johnson Banks blog.

Top 5 World Cup marketing controversies

Monday, July 14th, 2014

So after weeks of thrilling football matches, numerous goals and various upsets, the World Cup has finally come to an end. And what an end it was!

This year’s tournament is likely to be remembered for three things: Brazil’s defeat to Germany, Louis Suarez’s hungry mouth, and the injury of Brazil’s star player, Neymar.

As marketers, we’re always interested to see how non-associated brands try to align themselves with one of the biggest events in the world without falling foul of Fifa’s rules. So here’s our rundown of the 5 biggest World Cup marketing controversies in recent history:

5) Neymar and Suarez wear banned Beats headphones: Sony is the official headphone sponsor of the World Cup 2014, with all competing brands of headphones specifically banned by Fifa to protect their investment. This hasn’t stopped stars including Suarez and Neymar flaunting the rules by being seen in their Beats by Dre headphones while travelling, at practice, and even at a press conference. This association with big football stars and breaking the rules is absolutely priceless for Beats, to the detriment of poor old Sony.

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4) Kulula breaks the rules: The South African airline challenged Fifa’s anti-ambush marketing rules by running a press campaign referring to itself as the ‘Unofficial National Carrier of the You-Know-What’. Alongside vuvuzelas and stadium imagery, the World Cup inference was clear, and the company received a stern letter from Fifa.

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3) Bavaria Beer: During the 2006 World Cup, Bavaria organised a giveaway of thousands of sets of branded lederhosen to Dutch supporters. World Cup officials were less than impressed: supporters were either unceremoniously stripped of their trousers or made to watch the game outside the stadium. Some claimed their human rights were violated.

bavaria-lederhosen

2) Bavaria Beer strikes again: During the 2010 World Cup, retired footballer and ITV sport pundit Robbie Earle was fired because the seats for Denmark vs Holland game allocated to his family were filled with models dressed in matching orange outfits. It turned out that this was another marketing plot by Bavaria. Fifa were pretty vexed, resulting in the organisers of this stunt being detained by police.

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1) Anti-gambling ad backfires: This year, a Singaporean anti-gambling helpline ran an ad showing a little boy hoping Germany wouldn’t win the World Cup:

BN-DP549_Gambli_G_20140709043850

 

As luck would have it, of course, Germany did win, somewhat dampening the heart-rending message of the ad. The National Council of Problem Gambling responded by releasing a follow-up version:

changed ad

Good save.

Did we miss any big World Cup marketing controversies? Add them in the comments.

World Cup Week Four Round Up: Brazilliant Vines

Thursday, July 10th, 2014

Week Four

Welcome back to the fourth and final week of Brazilliant Vines. We hope you’ve had as much fun watching them, as we have finding them.

This week saw the semi finals take place in the 2014 World Cup. Germany triumphed over Brazil with a 7-1 victory, whilst Argentina and the Netherlands battled it out in a penalty shoot out, leaving us with a German and Argentinean final this Sunday.

Here are the highlights, courtesy of Vine:

Brazil vs. Germany

Yep, that’s seven goals from Germany.

It didn’t go down well with the fans.

“Noooo… it’s miiiine…!”

(He did eventually cheer up, and to his endless credit, gave the trophy to a Germany fan)

 

Argentina vs. Netherlands

Unfortunately, the Netherlands’ luck ran out in this semi final match. Not to mention, the Netherlands’ goal keeper (according to our Junior Account Manager, Abdi) has never saved a penalty in his international/competitive career. What!?

Team Manager Vines

Two of our favourite Vines from the final team managers:

Germany Manager

Eugh! Did no one ever teach Joachim Löw not to pick his nose – especially in public!

Argentina Manager

Maybe it was the fact that Alejandro Sabella knew he would have to shake hands with a booger picker in the final that made him feel a little bit faint.

They think it’s all over! It is now

So there you have it. The best Vines from the 2014 World Cup.

Don’t forget you can still download your free minimalist football posters at brazilliantposters.com.