We’ve been working on an exciting new iPad app for the Australian arm of Pernod Ricard, one of the world’s largest drinks manufacturers and owners of household name brands including Absolut, Jacob’s Creek, Malibu and Jameson. It’s called Cocktail Manager, and launched on the Australian Apple App Store this week.
Designed to be a digital toolkit for bar staff in the Australian market, the app helps to increase trade sales of Pernod Ricard’s premium brands. It allows bar managers to calculate profitability of individual drinks and recipes, create bespoke menus within the app, and order point of sale material.
They can search for serves by brand, occasion, national event and drinks category (whiskey, gin, vodka and wine). Consumers can also use the app to access more than 200 cocktail recipes, with step-by-step instructions for making them at home using Pernod Ricard brands.
The app has already been incredibly well-received in testing, and will roll out to more Pernod Ricard markets in 2015.