Archive for May, 2015

Planning a Together get-together

Saturday, May 30th, 2015

Over the past month our Social Media Lead hasn’t just been getting social online – she’s also been our resident party planner in preparation for our studio launch party!

It’s been a while in the making (as has our studio) but everything’s finally in motion for the big night.

Recently we met with our caterer – who’ll be serving up loads of delicious canapes and drinks – to make the final arrangements, Dave’s band is booked, and last Friday we inundated the Royal Mail with hundreds of our glorious invites.

Keep an eye on your snail mail; we’ve invited all our clients, suppliers, working partners and pals, so yours should be dropping onto your doormat any time now. Here’s a sneak peek so you know what to look out for.

And the genius line? 'Things could get colourful.' *mic drop*

But almost the entire invite is all we’re showing you.

If you’re one of our lucky invitees, don’t forget to RSVP; just drop us an email or tweet us at @TogetherAgency. Word on the street is that Wednesday is the new Friday, so don’t miss out, okay?

We can’t wait to show you all around our fancy new HQ, and if you can’t make it (booo!), we’ll be posting all the hijinks as well as a tour of our finished workspace on this blog. Follow us on social media to make sure you don’t miss a trick.

Right, we’re off to compile our mega party playlist (we’ve put Sean in charge). Looking forward to seeing a whole bunch of you soon!

Feast your eyes on the new Together website

Thursday, May 28th, 2015

We’ve climbed to the rooftop of Bridlesmith House with party poppers, champagne and a megaphone. We’re shouting down to the adoring, cheering crowds: it’s here. It’s finally here. The Together website has landed!

Ahem. Sorry. We lost ourselves a little in the excitement there – but the facts stay the same: it’s been a little while in the making, but we’re absolutely delighted to reveal our brand new website.

Well hey there, good-looking.

Well hey there, good-looking.

On it you’ll find everything you could possibly want to know about Together, from profiles on some of our less camera-shy team members to case studies on all our awesome work. It’s also the best place to learn about our feature-packed office and new proposition, which focuses on the areas of digital, social, brand and FMCG.

Plus, it’s an amazing feat of web design. We couldn’t be prouder of our brilliant Head of Digital, Craig Freer, for creating a website that works in such a unique way (and for not only coping with all our demands but fitting them all in, too).

We’d also like to extend a thousand thank yous to our regular freelance developer Joseph Tansley, whose help has been completely invaluable during what, at times, felt like a never-ending project.

What more is there to say that you can’t see for yourself? Check it out. Immediately. It’s so outrageously, perfectly responsive you can view it on absolutely any device going.

We’d love to hear your feedback, so let us know what you think. If you need us, we’ll be parading our digital team through the streets of Nottingham on a Together logo-shaped float.

IKEA and Shakespeare: a cautionary tale

Tuesday, May 26th, 2015

Last night, I was whiling away the rest of my Bank Holiday Monday by watching Marvel Avengers Assemble for the 500th time when I caught this TV ad for IKEA.

It was pretty. Pretty sinister, that is.

People, and a super adorable dog, float around among the clouds in a visual metaphor for their deep, dream-filled and cosy sleeps in IKEA beds. It’s dreamy and atmospheric, a vibe IKEA reinforces with a beautifully-intoned slice of Shakespeare, drawn from Act VI Scene 1 of The Tempest:

…We are such stuff
as dreams are made on; and our little life
is rounded with a sleep.

Lovely! Except, er, not so much. IKEA probably should have consulted Sparknotes or a nearby literature student before they made this quote the backing of their ad, because it’s a lot darker than it sounds.

This quote isn’t actually about sleep at all. It’s about the transience of life, and that ‘little sleep’ he mentions? Yep – death.

So, with that in mind, the ad takes on a new and much more sinister edge. “Buy our beds,” says IKEA, “Because let’s face it, you’re only going to die anyway.”

Thanks, IKEA! And let this be a lesson to every other agency and marketing team – tread carefully with Shakespeare. The bard never quite means what you think.

Our Notts: Together goes… #NTUCatWalk

Friday, May 22nd, 2015

Last week the Together team decided to pay a visit our client NTU‘s Art and Design School to watch their annual catwalk show.

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Hosted in the Newton Building on the city centre campus, we were greeted by a number of enthusiastic faces as they prepared to tell the world about their creative designs, and how they plan to market their designs to become the next ‘big thing’ – something that was truly inspiring to see.

Each design showcased a creative thought process and a reason why they felt their product or clothing should have been created.

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Our favourite marketing display stand had to go to Gemma King and her BUA Spring/Summer collection. Not only did Gemma use eye catching photography for her work, but her attention to detail in look-books and tags gave a look and feel that many fashion and retail brands currently use.

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Next up came the catwalk show. As established fashion brands filled up the seats in the front row, we watched as the designers and their families cheered on the models who were showcasing their designs. Each of the designer’s visions were completely different and by the end, it was clear to see how much blood, sweat and tears had gone into their collections.

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As a creative agency, we can appreciate and sympathise with the hard work of each student, as we’ve all been there at some point. But from everyone at Together, we’d like to say a huge congratulations on a great showcase.

So what’s next for these young hopefuls?
You can follow the guys as they take their next journey to the Graduate Fashion Week in London, where they will be going up against some of the big name fashion courses from around the UK.


Congratulations to Interflora on winning an award at RHS Chelsea Flower Show

Wednesday, May 20th, 2015

If you follow the Together blog or social media channels, you may have heard talk about the work and goings-on of our client, Interflora. We have just heard that they have won a silver-gilt medal at the RHS Chelsea Flower Show for their artistic construction, entitled Time for Tea.

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We’re no stranger to enjoying a good cuppa in the Together HQ and the stand was the inspired by the nation’s love of tea.

Overall, it took five of Interflora’s specialist florists to create the five metre stand, which displays a giant, suspended teapot surrounded by oversized cupcakes and biscuits, all decorated with many thousands of flowers.

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With a display that yummy, it’s no wonder they won an award. Congratulations on all your hard work guys! If you want to see the stand it’s on display until 23rd May.

For more information, visit www.interflora.uk/chelsea.