Archive for September, 2015

Pernod Ricard plan for e-commerce domination

Friday, September 18th, 2015

Pernod Ricard have announced plans to develop their relationships with e-commerce, a space they say has yet to be dominated by any other drinks competitors.

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Image courtesy of The Drum

We love it when the people we’ve worked with announce plans for world e-commerce domination, and that’s exactly what Pernod Ricard have done recently.

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4 ways to improve your Instagram

Wednesday, September 16th, 2015

Instagram is great for businesses who want to express themselves creatively. People are visual, and they love to see the lifestyle created around your product.

There is an art to getting Instagram right, and we’ve already spoken about 3 brands that are hitting the bullseye.

While there isn’t a set formula to follow in order to gain followers and increase engagement, there are certainly a few things you can do to boost your chances.

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3 brands that are doing Instagram right

Friday, September 11th, 2015

Instagram may have started out as a way for people to let you know what they had for breakfast, but now it’s one of the most effective advertising platforms for brands looking to be creative.

1. Old Spice

We’ve mentioned in a previous blog post how much we loved Old Spice’s choose-your-own-adventure Instagram campaign, but we think it deserves a place on this list, too. By making use of Instagram’s tagging capabilities, Old Spice engineered a variety of stories that kept players gripped, and subtly promoted their product throughout. Genius, eh?

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Why your business should be on Twitter

Wednesday, September 9th, 2015

Twitter is often seen as the least crucial platform for a business to be on. Here are four reasons why that’s totally wrong.

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