Posts Tagged ‘branding’

Our work: FRijj pack redesign

Wednesday, May 17th, 2017

FRijj_Visual

After launching Müller’s new Müller Milk brand (which you can read more about here) we began rollout to all of Müller’s milk products, including cream, butter and milkshakes – starting with the FRijj pack design.

Our redesign keeps the logo and vibrancy of the previous FRijj pack with some subtle tweaks. We introduced the Müller Milk cowprint to bring consistency across Müller Milk products, maximise recognition and boost awareness of the Müller Milk brand, and added art by our in-house illustrator to amp up the flavour cues and draw attention to new products and an improved recipe.

We’ve also extended the design out to new SKUs, including a low sugar product and a limited edition British athletics range.

The redesigned core FRijj pack launched in April. Spot it in a supermarket near you, and let us know what you think!

New client: The National Forest

Thursday, May 11th, 2017

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If it’s looking quiet on the blog, it’s only because we’re absolutely manic behind the scenes. There’s loads going on at Together this spring, including some exciting work and client wins we can’t talk about just yet. But to give you a taster, here’s one we can share: we’ve started working with The National Forest.

The National Forest has transformed more than 200 square miles of the Midlands by creating more forested areas, planting millions of trees over the last 20 years to increase woodland cover from 6% to over 20%. But it’s about more than trees; by regenerating the area, The National Forest is helping those nearby to live and work with nature.

After a tender and pitch process at the start of this year, we won the opportunity to help The National Forest develop their proposition and visual style. We recently kicked things off with a day-long brand workshop with team members and stakeholders, exploring what makes The National Forest unique and gathering everyone’s ideas.

Now, we’re in the process of using all that useful stuff to inform our creative – and help the brand to find their new identity.

We’re loving working with The National Forest’s brilliant team, and can’t wait to share what we create together. Keep an eye on this blog, and our social media channels, for updates.

Our work: MOR photoshoot

Tuesday, April 18th, 2017

When it comes to showing off a new food product, great photography makes stomachs growl – so as part of our website, social media, and PR work for MOR, we needed mouthwatering shots that’d send customers running for the nearest Tesco.

Bangers & Mash Beetroot Retouched_1

MOR’s sausages have wonderful, versatile flavours that are great for cooking, so we wanted to show them in their element. We got chef Tom Cockerill on board to create eight original recipes, two for each sausage flavour, which we prepared, styled, and shot.

BBQ Moroccan Retouched_1

Stir Fry Super Green prep_Retouched_1

Visually, we took inspiration from chefs like Jamie Oliver and Tom Kerridge, as well as from the lush imagery found in the publications like The Guardian and Waitrose Food. 

Spot our photography on the MOR website and on the brand’s Facebook and Instagram.

New client: MOR Sausages

Monday, April 3rd, 2017

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MOR Sausages have just hit Tesco’s shelves – and as the digital, social and PR agency for the new brand, we’ve been a huge part of the launch.

We’ve been working with MOR since the beginning of the year, having been appointed to design their website, create and manage their social media channels, and lead their PR campaigns.

1.1 Homepage copy

4.1 Sausages copy

For the website we created a simple yet artisanal feel, which is complemented by our foodie-inspired copy. Illustrations by artist Clover Robin, alongside our own photography, bring the brand to life and emphasise MOR’s passionate, yet accessible, food-loving personality. We also animated some of Clover’s illustrations in-house to create engaging web and social media content.

1.1 Homepage 2

Aside from web, we’ve launched MOR on Facebook and Instagram and will be managing their content and communities going forward. Over in PR our launch campaign has already seen excellent results, with a huge amount of sample requests and national coverage.

Follow MOR on social to stay up to date. Be warned; it will make you hungry.

Our work: CARE Fertility photoshoot

Wednesday, February 22nd, 2017

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In 2016 we did more photography and video projects than ever before, with our in-house creative producer and creative director working around the country for a whole range of clients.

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