Summer Placement Programme
A world–class organisation like Boots needs world–class candidates for its Summer Placement Programme. Our job was to track them down and convince them to apply.
Using 3D modelling and animation techniques we created a memorable character to be the figurehead of the campaign. Then we placed him on the new Summer Placement Programme microsite, designed a suite of print support material, and started spreading the word.
Applications jumped immediately – and carried on rising every year since the project began. Bright futures all round.