Explore Your Hidden You
We love our real ales here at Together, so it was a real treat to work with Jennings, the beer of the Lake District.
Jennings wanted to encourage consumers to swap their usual ale for a pint of a Jennings brew, and they hoped to extend their consumer repertoire within their portfolio.
So, we launched a national, on and off–trade promotion that gave consumers the opportunity to ‘explore your hidden you’ when they bought Jennings.
The work we did supported their ‘Explore More’ proposition, which invites drinkers to indulge their taste for adventure.