Müller Wiseman’s milk has been stocked in convenience stores nationwide for years. But while many consumers were buying the product regularly, a lack of visual identity and shelf standout meant that brand recognition was low.

Beginning with a workshop at our studio, we helped Müller with a full rebrand of their milk products. We worked on product naming, packaging design concepts and consumer testing, before developing and refining the chosen creative routes.

The new branding leverages the Müllermilk brand name and gives the product a more recognisable visual identity. Launched initially at the end of 2016, the design has also been rolled out across a range of Müllermilk products including cream, cheese, and lower fat milks.

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