Pernod Ricard Australia
Absolut. Jameson. Jacob’s Creek. Malibu. Perrier–Jouët. They’re just some of the household–name drinks brands owned by spirits behemoth Pernod Ricard.
Pernod Ricard Australia asked us to develop a digital toolkit for bar staff to help increase trade sales of their premium brands. We created an iPad app that allows bar managers to calculate profitability of individual drinks and recipes, create bespoke menus, and order point of sale material.
Users can search for serves by brand, occasion, event and drinks category. Consumers can also use the app to access more than 200 cocktail recipes, with step–by–step instructions for making them at home using Pernod Ricard brands.
The app has been in the Apple App Store since November 2014, and due to its success, will be extended to other Pernod Ricard markets.