Press & Digital Campaign
When it came to recruiting new customers, Ecotricity wanted to see which performed better: press, or digital. They also wanted to trial some new incentives.
In response to the challenge we ran a comprehensive campaign with press ads in the Guardian and Observer, online ads on Guardian.co.uk and a dedicated email to the Guardian email database. Then we took a deep dive into the data to discover the story behind the numbers.
We found that press performed better than online at CPA level, but online did better for CPR. This was really useful data for Ecotricity and has contributed to increasing their customers five–fold in the last five years.