Destination Branding


Destination Branding

Destinations need a brand just as much as products, and Southend–on–Sea decided it was time for a new one: one that would appeal to the 4.5m people who visit every year.

Our target market included visitors, students from nearby Essex University, companies involved with the Thames investment gateway, and their 130,000 locals. Despite such diverse audiences we created a compelling brand proposition, a striking visual identity and a comprehensive set of brand guidelines.

We then followed it up with an integrated ad campaign showcasing all the reasons to visit, study, invest and live in Southend–on–Sea.

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